Publicação
Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders
| Resumo: | This Work Project entails the objective of analyzing the impact of a marketing campaign proposed to EDP through two additional financial metrics and the relationship between them. By starting with an in-depth literature review of Customer Lifetime Value and Customer Acquisition Cost, the project follows a quantitative study of the concepts by calculating both metrics for two different types of clients: the Association, that works as a mean to gather members as clients, and a member of the Association, to whom EDP can choose to target directly. Conclusions sum up the practical acknowledgements generated through the theoretical study carried out. |
|---|---|
| Autores principais: | Duarte, Jaime Furtado |
| Assunto: | Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868414814835965952 |
|---|---|
| author | Duarte, Jaime Furtado |
| author_facet | Duarte, Jaime Furtado |
| author_role | author |
| contributor_name_str_mv | Velosa, Jorge RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Duarte, Jaime Furtado\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Velosa, Jorge RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Duarte, Jaime Furtado |
| datacite.date.Accepted.fl_str_mv | 2023-10-13T00:00:00Z |
| datacite.date.available.fl_str_mv | 2029-05-30T00:00:00Z |
| datacite.date.embargoed.fl_str_mv | 2029-05-30T00:00:00Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| datacite.subjects.subject.fl_str_mv | Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| datacite.titles.title.fl_str_mv | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| dc.contributor.none.fl_str_mv | Velosa, Jorge RUN |
| dc.creator.none.fl_str_mv | Duarte, Jaime Furtado |
| dc.date.Accepted.fl_str_mv | 2023-10-13T00:00:00Z |
| dc.date.available.fl_str_mv | 2029-05-30T00:00:00Z |
| dc.date.embargoed.fl_str_mv | 2029-05-30T00:00:00Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/171028 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| dc.subject.none.fl_str_mv | Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| dc.title.fl_str_mv | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This Work Project entails the objective of analyzing the impact of a marketing campaign proposed to EDP through two additional financial metrics and the relationship between them. By starting with an in-depth literature review of Customer Lifetime Value and Customer Acquisition Cost, the project follows a quantitative study of the concepts by calculating both metrics for two different types of clients: the Association, that works as a mean to gather members as clients, and a member of the Association, to whom EDP can choose to target directly. Conclusions sum up the practical acknowledgements generated through the theoretical study carried out. |
| dirty | 0 |
| eu_rights_str_mv | embargoedAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/1502ad4c-db05-4440-9cb8-9e939f354236/download |
| id | run_cdf2f052f78ea1a4eaec2f36c7b37ec7 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/171028 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/171028 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Duarte, Jaime Furtado |
| publishDate | 2023 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis Work Project entails the objective of analyzing the impact of a marketing campaign proposed to EDP through two additional financial metrics and the relationship between them. By starting with an in-depth literature review of Customer Lifetime Value and Customer Acquisition Cost, the project follows a quantitative study of the concepts by calculating both metrics for two different types of clients: the Association, that works as a mean to gather members as clients, and a member of the Association, to whom EDP can choose to target directly. Conclusions sum up the practical acknowledgements generated through the theoretical study carried out.application/pdfpt_PTCustomer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholdersDuarte, Jaime FurtadoVelosa, JorgeHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2035172372023-10-132023-052029-05-30T00:00:00Z2023-10-13T00:00:00ZHandlehttp://hdl.handle.net/10362/171028http://purl.org/coar/access_right/c_f1cfembargoed accessCostumer valueFirm valueCustomer acquisition costCustomer lifetime valueCEMS MIM958758 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_f1cfapplication/pdffulltexthttps://run.unl.pt/bitstreams/1502ad4c-db05-4440-9cb8-9e939f354236/download |
| spellingShingle | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders Duarte, Jaime Furtado Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| status | SINGLETON |
| subject.fl_str_mv | Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| title | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| title_full | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| title_fullStr | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| title_full_unstemmed | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| title_short | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| title_sort | Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders |
| topic | Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| topic_facet | Costumer value Firm value Customer acquisition cost Customer lifetime value CEMS MIM |
| url | http://hdl.handle.net/10362/171028 |
| visible | 1 |