Publicação

The crisis and the firm: the case of h3

Ver documento

Detalhes bibliográficos
Resumo:In times of crisis, firms need to take measures to survive and prepare for the economic recovery. Nevertheless, many are the firms that simply retract during crisis and hope for it to pass. The present case study gives the successful example of Café3 Restauração S.A., a Portuguese food service firm that was able to grow during the recession that occurred in Portugal in the past years, thanks to the launch of a new fast food concept. The central questions of the case, and its relevance, relate to opportunities that downturns and changing consumer behaviours bring to entrepreneurial projects. Using its previous experience the firm was able to bring novelties to a market that offered better possibilities of growth. Between 2007 and 2012, the firm multiplied its revenues by eight and more than fifty outlets were opened, including overseas and other brands' outlets. The case discusses the introduction of standardised procedures and their implications in the operational efficiencies, as well as employee motivation. Moreover, it implies that the firm's success is due to the sum of each action and that h3 was the first of more casual dining fast food concepts.
Autores principais:Santos, João Pedro Baia Ribeiro dos
Assunto:Strategy Entrepreneurship Resilience Crisis Café3 h3 Fast food
Ano:2014
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

Registos relacionados

Registos relacionados