Publication
Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market
| Main Authors: | Serrão, Francisca Falcão Ferreira Sereno |
|---|---|
| Subject: | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| Year: | 2020 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| _version_ | 1868984039619166208 |
|---|---|
| author | Serrão, Francisca Falcão Ferreira Sereno |
| author_facet | Serrão, Francisca Falcão Ferreira Sereno |
| author_role | author |
| contributor_name_str_mv | Velosa, Jorge Lourenço, Carolina RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Serrão, Francisca Falcão Ferreira Sereno\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Velosa, Jorge Lourenço, Carolina RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Serrão, Francisca Falcão Ferreira Sereno |
| datacite.date.Accepted.fl_str_mv | 2020-01-24T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-01-06T01:30:37Z |
| datacite.date.embargoed.fl_str_mv | 2025-01-06T01:30:37Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| datacite.titles.title.fl_str_mv | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market marketing strategy for Gallo in Hungary |
| dc.contributor.none.fl_str_mv | Velosa, Jorge Lourenço, Carolina RUN |
| dc.creator.none.fl_str_mv | Serrão, Francisca Falcão Ferreira Sereno |
| dc.date.Accepted.fl_str_mv | 2020-01-24T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-01-06T01:30:37Z |
| dc.date.embargoed.fl_str_mv | 2025-01-06T01:30:37Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/106987 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| dc.title.fl_str_mv | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market marketing strategy for Gallo in Hungary |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/3a048ce2-5b19-4797-8d01-a2f78cb3c6ba/download |
| id | run_d077d2cd2afacbf14cb3fca5f2e3ce14 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/106987 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/106987 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Serrão, Francisca Falcão Ferreira Sereno |
| publishDate | 2020 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engapplication/pdfpt_PTGallo: brand launch in Hungary, evaluating the potential geographic expansion to this marketAlternativeTitlept_PTmarketing strategy for Gallo in HungarySerrão, Francisca Falcão Ferreira SerenoVelosa, JorgeLourenço, CarolinaHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2024956982025-01-06T01:30:37Z2020-01-242020-01-062020-01-24T00:00:00ZHandlehttp://hdl.handle.net/10362/106987http://purl.org/coar/access_right/c_abf2open accessGalloGeographic expansionHungaryHealthyMarketing strategySegmentationTargetingPositioning366246 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/3a048ce2-5b19-4797-8d01-a2f78cb3c6ba/download |
| spellingShingle | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market Serrão, Francisca Falcão Ferreira Sereno Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| status | SINGLETON |
| subject.fl_str_mv | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| title | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market |
| title_full | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market |
| title_fullStr | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market |
| title_full_unstemmed | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market |
| title_short | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market |
| title_sort | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market |
| topic | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| topic_facet | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| url | http://hdl.handle.net/10362/106987 |
| visible | 1 |