Publicação
Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market
| Autores principais: | Serrão, Francisca Falcão Ferreira Sereno |
|---|---|
| Assunto: | Gallo Geographic expansion Hungary Healthy Marketing strategy Segmentation Targeting Positioning |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
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