Publicação
Streaming Engagement: How sense of community generates customer engagement?
| Resumo: | In our generation, the feeling of belonging is a feeling we encounter every day because we always achieve to be part of something that everyone does. More and more, this feeling is rising in our generation, and the main reason is the rapid spread of information through social media and the power that social influence has gained. Social media plays an important role in connecting everyone around the world. However, this influence is affecting customers' behaviors, in a way never expected from brands, so their focus has to change because people learn more about things from other people. Nowadays, the target is the communities that will lead and expose others their way, changing the behavior, and recommending things. To reach this scope, this study aims to investigate how the sense of community generates customer engagement. More specifically, how the feeling of belonging in society or in a group can increase and create customer engagement on streaming platforms, and what is the cause of this influence on people. |
|---|---|
| Autores principais: | Borges, Carlota Joana Moreira |
| Assunto: | Sense of Community Social Influence Customer Engagement Streaming Platforms |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868983431514292224 |
|---|---|
| author | Borges, Carlota Joana Moreira |
| author_facet | Borges, Carlota Joana Moreira |
| author_role | author |
| contributor_name_str_mv | Pinto, Diego Costa Jesus, Frederico Miguel Campos Cruz Ribeiro de RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Borges, Carlota Joana Moreira\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Pinto, Diego Costa Jesus, Frederico Miguel Campos Cruz Ribeiro de RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Borges, Carlota Joana Moreira |
| datacite.date.Accepted.fl_str_mv | 2023-01-25T00:00:00Z |
| datacite.date.available.fl_str_mv | 2023-02-27T18:21:14Z |
| datacite.date.embargoed.fl_str_mv | 2023-02-27T18:21:14Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Sense of Community Social Influence Customer Engagement Streaming Platforms |
| datacite.titles.title.fl_str_mv | Streaming Engagement: How sense of community generates customer engagement? |
| dc.contributor.none.fl_str_mv | Pinto, Diego Costa Jesus, Frederico Miguel Campos Cruz Ribeiro de RUN |
| dc.creator.none.fl_str_mv | Borges, Carlota Joana Moreira |
| dc.date.Accepted.fl_str_mv | 2023-01-25T00:00:00Z |
| dc.date.available.fl_str_mv | 2023-02-27T18:21:14Z |
| dc.date.embargoed.fl_str_mv | 2023-02-27T18:21:14Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/149745 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Sense of Community Social Influence Customer Engagement Streaming Platforms |
| dc.title.fl_str_mv | Streaming Engagement: How sense of community generates customer engagement? |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | In our generation, the feeling of belonging is a feeling we encounter every day because we always achieve to be part of something that everyone does. More and more, this feeling is rising in our generation, and the main reason is the rapid spread of information through social media and the power that social influence has gained. Social media plays an important role in connecting everyone around the world. However, this influence is affecting customers' behaviors, in a way never expected from brands, so their focus has to change because people learn more about things from other people. Nowadays, the target is the communities that will lead and expose others their way, changing the behavior, and recommending things. To reach this scope, this study aims to investigate how the sense of community generates customer engagement. More specifically, how the feeling of belonging in society or in a group can increase and create customer engagement on streaming platforms, and what is the cause of this influence on people. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/c6318f9a-ffce-4857-9275-de341887ad62/download |
| id | run_d2ba407c04cbb67ca4b46ecebb4b4bf1 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/149745 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/149745 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Borges, Carlota Joana Moreira |
| publishDate | 2023 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTIn our generation, the feeling of belonging is a feeling we encounter every day because we always achieve to be part of something that everyone does. More and more, this feeling is rising in our generation, and the main reason is the rapid spread of information through social media and the power that social influence has gained. Social media plays an important role in connecting everyone around the world. However, this influence is affecting customers' behaviors, in a way never expected from brands, so their focus has to change because people learn more about things from other people. Nowadays, the target is the communities that will lead and expose others their way, changing the behavior, and recommending things. To reach this scope, this study aims to investigate how the sense of community generates customer engagement. More specifically, how the feeling of belonging in society or in a group can increase and create customer engagement on streaming platforms, and what is the cause of this influence on people.application/pdfpt_PTStreaming Engagement: How sense of community generates customer engagement?Borges, Carlota Joana MoreiraPinto, Diego CostaJesus, Frederico Miguel Campos Cruz Ribeiro deHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2032379512023-02-27T18:21:14Z2023-01-252023-01-25T00:00:00ZHandlehttp://hdl.handle.net/10362/149745http://purl.org/coar/access_right/c_abf2open accessSense of CommunitySocial InfluenceCustomer EngagementStreaming Platforms645056 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesis2023-01-25http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/c6318f9a-ffce-4857-9275-de341887ad62/download |
| spellingShingle | Streaming Engagement: How sense of community generates customer engagement? Borges, Carlota Joana Moreira Sense of Community Social Influence Customer Engagement Streaming Platforms |
| status | SINGLETON |
| subject.fl_str_mv | Sense of Community Social Influence Customer Engagement Streaming Platforms |
| title | Streaming Engagement: How sense of community generates customer engagement? |
| title_full | Streaming Engagement: How sense of community generates customer engagement? |
| title_fullStr | Streaming Engagement: How sense of community generates customer engagement? |
| title_full_unstemmed | Streaming Engagement: How sense of community generates customer engagement? |
| title_short | Streaming Engagement: How sense of community generates customer engagement? |
| title_sort | Streaming Engagement: How sense of community generates customer engagement? |
| topic | Sense of Community Social Influence Customer Engagement Streaming Platforms |
| topic_facet | Sense of Community Social Influence Customer Engagement Streaming Platforms |
| url | http://hdl.handle.net/10362/149745 |
| visible | 1 |