Publication
Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
| Summary: | EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target. |
|---|---|
| Main Authors: | Bilelo, Ana Marta Mendão |
| Subject: | Internationalization Strategy Elearning Lms Sweden |
| Year: | 2021 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| _version_ | 1868983657956376576 |
|---|---|
| author | Bilelo, Ana Marta Mendão |
| author_facet | Bilelo, Ana Marta Mendão |
| author_role | author |
| contributor_name_str_mv | Delgado, João Pedro RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Bilelo, Ana Marta Mendão\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Delgado, João Pedro RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Bilelo, Ana Marta Mendão |
| datacite.date.Accepted.fl_str_mv | 2021-01-14T00:00:00Z |
| datacite.date.available.fl_str_mv | 2023-01-04T01:30:57Z |
| datacite.date.embargoed.fl_str_mv | 2023-01-04T01:30:57Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Internationalization Strategy Elearning Lms Sweden |
| datacite.titles.title.fl_str_mv | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| dc.contributor.none.fl_str_mv | Delgado, João Pedro RUN |
| dc.creator.none.fl_str_mv | Bilelo, Ana Marta Mendão |
| dc.date.Accepted.fl_str_mv | 2021-01-14T00:00:00Z |
| dc.date.available.fl_str_mv | 2023-01-04T01:30:57Z |
| dc.date.embargoed.fl_str_mv | 2023-01-04T01:30:57Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/123291 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Internationalization Strategy Elearning Lms Sweden |
| dc.title.fl_str_mv | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/c7565e9c-076d-4558-9917-19d3639d9b68/download |
| funder_facet_str_mv | FCT{{{_:::_}}}Fundação para a Ciência e a Tecnologia |
| funding.funder.alternateName_str_mv | FCT |
| funding.funder.identifier_str_mv | http://doi.org/10.13039/501100001871 |
| funding.funder.name_str_mv | Fundação para a Ciência e a Tecnologia |
| funding.identifier_str_mv | UID/ECO/00124/2013 |
| funding.name_str_mv | 6817 - DCRRNI ID |
| funding_str_mv | UID/ECO/00124/2013 info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT |
| id | run_d557e213ea5ce0e1db96ea6ae6fc251e |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/123291 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/123291 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Bilelo, Ana Marta Mendão |
| publishDate | 2021 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTEDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.application/pdfpt_PTField lab Sme competitiveness - edudigital´s internationalization strategy: marketing planBilelo, Ana Marta MendãoDelgado, João PedroHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2027429382023-01-04T01:30:57Z2021-01-142021-01-042021-01-14T00:00:00ZHandlehttp://hdl.handle.net/10362/123291http://purl.org/coar/access_right/c_abf2open accessInternationalizationStrategyElearningLmsSweden887562 bytesFundação para a Ciência e a TecnologiaNova School of Business and Economicsinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PTUID/ECO/00124/20136817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871literaturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/c7565e9c-076d-4558-9917-19d3639d9b68/download |
| spellingShingle | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan Bilelo, Ana Marta Mendão Internationalization Strategy Elearning Lms Sweden |
| status | SINGLETON |
| subject.fl_str_mv | Internationalization Strategy Elearning Lms Sweden |
| title | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| title_full | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| title_fullStr | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| title_full_unstemmed | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| title_short | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| title_sort | Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan |
| topic | Internationalization Strategy Elearning Lms Sweden |
| topic_facet | Internationalization Strategy Elearning Lms Sweden |
| url | http://hdl.handle.net/10362/123291 |
| visible | 1 |
Funded activities
Loading funded projects...