Publicação

Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan

Ver documento

Detalhes bibliográficos
Resumo:EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.
Autores principais:Bilelo, Ana Marta Mendão
Assunto:Internationalization Strategy Elearning Lms Sweden
Ano:2021
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

Registos relacionados

Atividades financiadas

Carregando projetos financiados...

Registos relacionados