Publicação
Grocery delivery platforms
| Resumo: | Purpose This study explores how positive user experiences with grocery delivery platforms influence key consumer behavioural outcomes, specifically, repurchase and word-of-mouth intentions. As digital technologies continue to transform retail and consumption patterns, understanding the mechanisms driving consumer engagement in this context is increasingly critical. Design/methodology/approach A mixed-methods research design was employed. Qualitative insights were derived from a focus group of 8 participants to uncover salient perceptions of grocery delivery platforms. These findings inform the development of a quantitative survey, administered to 207 consumers. Findings Results indicate that ease of use, product availability, delivery efficiency and overall convenience significantly influence consumer behavioural responses. These attributes impact the app-mediated shopping experience and foster stronger repurchase and enhanced word-of-mouth intentions. Originality/value This study contributes to the literature on consumer behaviour and human-computer interaction by focussing on mobile-enabled e-grocery services and identifying the specific attributes that shape consumer engagement. By integrating qualitative and quantitative evidence, the study provides a nuanced understanding of how technology-driven grocery platforms can enhance user interaction and drive loyalty-related outcomes. |
|---|---|
| Autores principais: | Rodrigues, Bruna |
| Outros Autores: | Rohden, Simoni F. |
| Assunto: | Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868982784331087872 |
|---|---|
| author | Rodrigues, Bruna |
| author2 | Rohden, Simoni F. |
| author2_role | author |
| author_facet | Rodrigues, Bruna Rohden, Simoni F. |
| author_role | author |
| contributor_name_str_mv | NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School Emerald Group Publishing Limited RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Rodrigues, Bruna\"},{\"Person.name\":\"Rohden, Simoni F.\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School Emerald Group Publishing Limited RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Rodrigues, Bruna Rohden, Simoni F. |
| datacite.date.Accepted.fl_str_mv | 2026-02-03T00:00:00Z |
| datacite.date.available.fl_str_mv | 2026-01-14T15:50:24Z |
| datacite.date.embargoed.fl_str_mv | 2026-01-14T15:50:24Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| datacite.titles.title.fl_str_mv | Grocery delivery platforms repurchase and positive word-of-mouth drivers |
| dc.contributor.none.fl_str_mv | NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School Emerald Group Publishing Limited RUN |
| dc.creator.none.fl_str_mv | Rodrigues, Bruna Rohden, Simoni F. |
| dc.date.Accepted.fl_str_mv | 2026-02-03T00:00:00Z |
| dc.date.available.fl_str_mv | 2026-01-14T15:50:24Z |
| dc.date.embargoed.fl_str_mv | 2026-01-14T15:50:24Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/198977 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| dc.title.fl_str_mv | Grocery delivery platforms repurchase and positive word-of-mouth drivers |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | Purpose This study explores how positive user experiences with grocery delivery platforms influence key consumer behavioural outcomes, specifically, repurchase and word-of-mouth intentions. As digital technologies continue to transform retail and consumption patterns, understanding the mechanisms driving consumer engagement in this context is increasingly critical. Design/methodology/approach A mixed-methods research design was employed. Qualitative insights were derived from a focus group of 8 participants to uncover salient perceptions of grocery delivery platforms. These findings inform the development of a quantitative survey, administered to 207 consumers. Findings Results indicate that ease of use, product availability, delivery efficiency and overall convenience significantly influence consumer behavioural responses. These attributes impact the app-mediated shopping experience and foster stronger repurchase and enhanced word-of-mouth intentions. Originality/value This study contributes to the literature on consumer behaviour and human-computer interaction by focussing on mobile-enabled e-grocery services and identifying the specific attributes that shape consumer engagement. By integrating qualitative and quantitative evidence, the study provides a nuanced understanding of how technology-driven grocery platforms can enhance user interaction and drive loyalty-related outcomes. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/29ef3c44-d974-4e87-92a7-2d4e797db94a/download |
| id | run_d759e52c68aa1df7d2bd23a5d3228d4e |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/198977 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
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| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/198977 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Rodrigues, Bruna Rohden, Simoni F. |
| publishDate | 2026 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
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| spelling | engenPurpose This study explores how positive user experiences with grocery delivery platforms influence key consumer behavioural outcomes, specifically, repurchase and word-of-mouth intentions. As digital technologies continue to transform retail and consumption patterns, understanding the mechanisms driving consumer engagement in this context is increasingly critical. Design/methodology/approach A mixed-methods research design was employed. Qualitative insights were derived from a focus group of 8 participants to uncover salient perceptions of grocery delivery platforms. These findings inform the development of a quantitative survey, administered to 207 consumers. Findings Results indicate that ease of use, product availability, delivery efficiency and overall convenience significantly influence consumer behavioural responses. These attributes impact the app-mediated shopping experience and foster stronger repurchase and enhanced word-of-mouth intentions. Originality/value This study contributes to the literature on consumer behaviour and human-computer interaction by focussing on mobile-enabled e-grocery services and identifying the specific attributes that shape consumer engagement. By integrating qualitative and quantitative evidence, the study provides a nuanced understanding of how technology-driven grocery platforms can enhance user interaction and drive loyalty-related outcomes.application/pdfenGrocery delivery platformsSubtitleenrepurchase and positive word-of-mouth driversRodrigues, BrunaRohden, Simoni F.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolEmerald Group Publishing LimitedHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptISSNIsPartOf0959-0552URNIsPartOfPURE: 136841544URNIsPartOfPURE UUID: fafb7b19-1e7e-4505-ba31-d7332ca1510cURNIsPartOfScopus: 105025411971URNIsPartOfWOS: 001633240500001DOIIsPartOf10.1108/IJRDM-01-2025-00092026-01-14T15:50:24Z2026-02-032026-02-03T00:00:00ZHandlehttp://hdl.handle.net/10362/198977http://purl.org/coar/access_right/c_abf2open accessOnline grocery purchaseWord-of-mouthRepurchaseFood delivery appsTourism, Leisure and Hospitality ManagementMarketingSDG 12 - Responsible Consumption and ProductionSDG 9 - Industry, Innovation, and Infrastructure2471642 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/29ef3c44-d974-4e87-92a7-2d4e797db94a/download |
| spellingShingle | Grocery delivery platforms Rodrigues, Bruna Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| status | SINGLETON |
| subject.fl_str_mv | Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| title | Grocery delivery platforms |
| title_full | Grocery delivery platforms |
| title_fullStr | Grocery delivery platforms |
| title_full_unstemmed | Grocery delivery platforms |
| title_short | Grocery delivery platforms |
| title_sort | Grocery delivery platforms |
| topic | Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| topic_facet | Online grocery purchase Word-of-mouth Repurchase Food delivery apps Tourism, Leisure and Hospitality Management Marketing SDG 12 - Responsible Consumption and Production SDG 9 - Industry, Innovation, and Infrastructure |
| url | http://hdl.handle.net/10362/198977 |
| visible | 1 |