Publicação

Internationalization project cocktail team in-depth analysis of Spain

Ver documento

Detalhes bibliográficos
Resumo:The aim of this paper is to analyze the internationalization opportunities for Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. The literature reviews and the the county analyses were conducted individually, while the rest of the paper were written as a group project by Miguel Sousa, Fernando Ribeiro, Gustavo Caneira and Bence Zsigmond. The individual contributions of my colleagues are not presented in this paper.
Autores principais:Zsigmond, Bence Pál
Assunto:Internationalization Spain Market selection Corporate strategy International business and strategy
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

Registos relacionados

Registos relacionados