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Internationalization of criar raízes: in-depth analysis of the United States and literature review on international entry mode selection

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Resumo:Criar Raízes is a Portuguese SME that operates in the Solid Surface Industry, a new-generation raw material used as an architectural and design solution for a variety of residential and commercial applications. Due to the company’s interest in expanding its foreign operations abroad, the purpose of the present project is to develop an internationalization plan analysis. This includes an analysis of the industry, firm-specific factors, and an in-depth analysis of the five potential markets (France, Germany, United Kingdom, United States, and Switzerland). Besides, a marketing plan and financial forecasts were projected for the French market, the selected country.
Autores principais:Establet, Matilde Correia Marques
Assunto:International business Internationalization Market selection Entry strategy Solid surface Sme France
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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