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Build the brand identity for the new brand you are creating, and explain the brand elements you have chosen, liasing with the positioning choices you have made for the brand

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Resumo:Branding is all about creating differences. Differences that will ultimately make consumers choose a brand over another. In a world overloaded by brands, the concept of brand identity has never been more important. Identity is much more than just deciding on the logo or name of a brand, it requires strategic planning and need to fit the current positioning of the brand. In this report, it is presented the brand identity for the new SBG’s sangria brand as well as its elements: name, slogan, logo and packaging.
Autores principais:Calheiros, Rita Fernandes Milhão Barbot
Assunto:Brand identity prism Name Logo and packaging
Ano:2019
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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