Publicação
Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
| Resumo: | We show evidence on the influence of brand awareness and image, website quality, and visual appeal on the confirmation and continuance use intention of low-cost airlines websites, by combining these four variables with the expectation confirmation model (ECM). Based on a sample of 272 respondents, we demonstrate that brand awareness, brand image, and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM. Strategies based on these conclusions are proposed for low-cost carrier companies to better promote consumers’ continuance use intention. |
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| Autores principais: | Barroso, Maria Sousa |
| Assunto: | Continuance use intention Expectation confirmation model (ECM) Low-cost carrier (LCC) Brand Website |
| Ano: | 2020 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | We show evidence on the influence of brand awareness and image, website quality, and visual appeal on the confirmation and continuance use intention of low-cost airlines websites, by combining these four variables with the expectation confirmation model (ECM). Based on a sample of 272 respondents, we demonstrate that brand awareness, brand image, and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM. Strategies based on these conclusions are proposed for low-cost carrier companies to better promote consumers’ continuance use intention. |
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