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The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany

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Resumo:Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry.
Autores principais:Santos, Pedro Afonso Jesus dos
Assunto:Internationalization Market selection Entry strategy Strategic analysis
Ano:2022
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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