Publicação
Can a family business image be a source of competitive advantage?
| Resumo: | Given the positive reputation of family businesses amongst consumers, it is widely suggested that their family firm identity could potentially be a source of competitive advantage for family firms. Considering a sample of 321 Dutch family businesses, this study does not find sufficient support for the relationship between having a family firm image and better firm performance. Taking into account the market focus of a firm (i.e. B2B vs B2C) as a moderator, the findings suggest that the family firm image-firm performance relationship could be positive for B2C firms, and negative for B2B firms, although this is not fully supported. The findings also indicate that second-or-later generation firms will benefit more from a family firm image than first-generation firms. |
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| Autores principais: | Phua, Josephine |
| Assunto: | Family business Competitive advantage |
| Ano: | 2017 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | Given the positive reputation of family businesses amongst consumers, it is widely suggested that their family firm identity could potentially be a source of competitive advantage for family firms. Considering a sample of 321 Dutch family businesses, this study does not find sufficient support for the relationship between having a family firm image and better firm performance. Taking into account the market focus of a firm (i.e. B2B vs B2C) as a moderator, the findings suggest that the family firm image-firm performance relationship could be positive for B2C firms, and negative for B2B firms, although this is not fully supported. The findings also indicate that second-or-later generation firms will benefit more from a family firm image than first-generation firms. |
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