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Indie campers field lab:I –camper buy

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Resumo:The present Work Project is a consulting project for Indie Campers, which aims to better plan the restructuring process of the new business segment, Camper Buy, a digital campervan reselling platform, while providing short-term solutions to current problems the company is facing. The project is divided in two stages: an overall industry analysis and three distinguished areas –Operations, Buying Process and Marketing. The industry analysis provides key insights that guide the investigations across the different areas and supports the several recommendations given.
Autores principais:Monteiro, Tomás Mora Alves Amaro
Assunto:Vehicles Camper buy Indie campers Campervans Rv industry
Ano:2021
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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