Publicação
Oriflame usage of social media to improve sales and recruitment
| Resumo: | This work project is related to the business project on Oriflame consultants usage of social media to improve sales and recruitment. The report is focused mainly on three aspects: the analysis of social media usage in Poland, and the direct selling industry where Oriflame is inserted; the exposition of the work done throughout the business project with further recommendations for Oriflame to implement, and an analysis of how ROI can be measured in social media campaigns. |
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| Autores principais: | Lima, Joana de Oliveira Pinto Pires de |
| Assunto: | Social media Consultants Direct selling ROI |
| Ano: | 2015 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work project is related to the business project on Oriflame consultants usage of social media to improve sales and recruitment. The report is focused mainly on three aspects: the analysis of social media usage in Poland, and the direct selling industry where Oriflame is inserted; the exposition of the work done throughout the business project with further recommendations for Oriflame to implement, and an analysis of how ROI can be measured in social media campaigns. |
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