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International expansion field lab project of R1 - financial forecast

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Resumo:Expanding into an international market is a complex undertaking for small enterprises operating in the office and home furniture and supplies sector. This dissertation aims to present a comprehensive analytical approach tailored to the specific needs of R1, a trading and distribution of office furniture and supplies based in Portugal. The strategy will encompass the identification of a suitable target market for expansion and the establishment of a financial forecast to support these endeavours.
Autores principais:Olim, Luís Henrique Freitas de
Assunto:Finance Furniture market Germany Internationalization Financial planning
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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