Oertzen, A. (2016). The antecedents of post-initial adoption behavior in a S-D logic context: Leveraging the power of the viral metaphor to advance service innovation adoption.
Citação norma ChicagoOertzen, Anna-Sophie. The Antecedents of Post-initial Adoption Behavior in a S-D Logic Context: Leveraging the Power of the Viral Metaphor to Advance Service Innovation Adoption. 2016.
Citação norma MLAOertzen, Anna-Sophie. The Antecedents of Post-initial Adoption Behavior in a S-D Logic Context: Leveraging the Power of the Viral Metaphor to Advance Service Innovation Adoption. 2016.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.