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Planning4life field lab in entrepreneurship: customer discovery

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Resumo:This individual section of the work project is focused on understanding the changing role of the insurance broker and setting the findings in relation to the perception of Planning4Liferegarding the needs of brokers. It is based on a review of existing literature and a written online survey. The results indicate that insurance brokers are facing both the necessity to offer personalized products and to use a digital tools et. More over, they point to the fact that the company is largely correct in its hypotheses on the broker needs.
Autores principais:Klug, Tobias Karl Alexander
Assunto:Insurance broker Insurance Insurtech Business model Business model innovation Strategy Tactics Digitalisation Broker needs Crm system
Ano:2021
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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