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The potential of sustainability as a strategy for Sport Lisboa e Benfica: a comprehensive analysis of Sport Lisboa e Benfica´s sustainability role in Portuguese sports

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Resumo:Sustainability has become one of the most pressing issues of the 21st century. The present project aims to understand how organisations, especially sports enterprises like SL Benfica, can benefit from sustainability. The starting point was comprehending how SLB stands amongst its direct Portuguese rivals regarding sustainable practices, comparing the results to fans’ views. Then, the focus was to find official frameworks aligned with the UN’s SDGs that could drive the club’s sustainability strategy in the future and develop standalone initiatives that could pursue these goals and the frameworks’ objectives, never disregarding profitability.
Autores principais:Boigues, Andrés Morais do Amaral
Assunto:Strategy Sports management Sport Lisboa e Benfica Sustainability Statistics
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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