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Exploring the effects of cognitive destination image attributes on tourist satisfaction and destination loyalty: a case study of Málaga, Spain

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Resumo:This article has attempted to provide empirical evidence of the relationships between two groups of perceived destination image attributes, tourist satisfaction and tourist loyalty. In order to explore these relationships, two groups of destination image attributes perceived in situ have been studied: “hard ware” and “human ware” attributes of a south Spain destination. A theoretical model is tested on a sample of tourists using structural equations modeling. A positive relationship is detected between the variables. From a practical point of view, recommendations were made on the importance of destination image attributes such us “hard ware attributes” and “human ware attributes” that generate favorable word-of-mouth recommendations and revisit intentions.
Autores principais:Guzman-Parra,Vanesa F.
Outros Autores:Vila-Oblitas,José Roberto; Maqueda-Lafuente,Francisco Javier
Assunto:Perceived destination image customer satisfaction destination loyalty corporate image tourism
Ano:2016
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Fundação para a Ciência e Tecnologia
Idioma:inglês
Origem:SciELO Portugal

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