Publicação
An Audiovisual Strategy to Raise Higher Education Students’ Awareness about Digital Skills Development
| Resumo: | Abstract In today’s world, digital skills have become crucial and recognized as essential tools for citizens’ personal fulfilment, employability, active citizenship, and social inclusion. Several initiatives have arisen to address this topic. This study focused on developing an audiovisual strategy to be disseminated in social media, to raise higher education students’ awareness about digital skills development. In the first stage, the study analysed the social media platforms used by higher education students and their preferences for audiovisual content consumption. The findings revealed that students gravitate towards short, impactful videos that evoke emotions and tell compelling stories. Five short videos were created incorporating these elements based on these insights and disseminated on Facebook, YouTube, Instagram, and TikTok. Despite some challenges, such as the absence of paid video promotion in a saturated digital landscape, the videos demonstrated effectiveness in raising awareness among academic students about the digital skills sought by the labour market. |
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| Autores principais: | Soares,Ricardo |
| Outros Autores: | Santos,Rita; Caixinha,Hélder |
| Assunto: | Audiovisual Strategy Digital Skills Higher Education Students Short Videos Social Media |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Fundação para a Ciência e Tecnologia |
| Idioma: | inglês |
| Origem: | SciELO Portugal |
| Resumo: | Abstract In today’s world, digital skills have become crucial and recognized as essential tools for citizens’ personal fulfilment, employability, active citizenship, and social inclusion. Several initiatives have arisen to address this topic. This study focused on developing an audiovisual strategy to be disseminated in social media, to raise higher education students’ awareness about digital skills development. In the first stage, the study analysed the social media platforms used by higher education students and their preferences for audiovisual content consumption. The findings revealed that students gravitate towards short, impactful videos that evoke emotions and tell compelling stories. Five short videos were created incorporating these elements based on these insights and disseminated on Facebook, YouTube, Instagram, and TikTok. Despite some challenges, such as the absence of paid video promotion in a saturated digital landscape, the videos demonstrated effectiveness in raising awareness among academic students about the digital skills sought by the labour market. |
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