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Touristic destination image in light of the service dominant logic of marketing

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Resumo:This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local development proposed by Vázquez-Barquero (1999). An internet-based survey was distributed and completed by 178 respondents. The answers concentrated in four (among eight possible) destinations: Balneário Camboriú (31.4%), Rio de Janeiro (28%), Torres (20%) and Natal (8%). The data were first submitted to Confirmatory Factor Analysis to identify and to validate the set of components representing the Tourism Destination Image - TDI. The TDI constituting factors, and variables representing the Personal Values (as ancestors) and the Consumer Behavior (as descendants), were submitted to a Structural Equation Model to evaluate the TDI internal arrangement and inter-construct relationships. Results indicate that values related to self-respect, security and excitement influence the assessment of some TDI components, and that the last four constructs influence the likelihood of individuals to visit or to recommend the destinations.
Autores principais:Añaña,Edar da Silva
Outros Autores:Anjos,Francisco Antonio dos; Pereira,Melise de Lima
Assunto:Tourism tourist destination image image measurement means-end theory Brazil
Ano:2018
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Fundação para a Ciência e Tecnologia
Idioma:inglês
Origem:SciELO Portugal
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author Añaña,Edar da Silva
author2 Anjos,Francisco Antonio dos
Pereira,Melise de Lima
author2_role author
author
author_facet Añaña,Edar da Silva
Anjos,Francisco Antonio dos
Pereira,Melise de Lima
author_role author
country_str PT
creators_json_txt [{\"Person.name\":\"Añaña,Edar da Silva\"},{\"Person.name\":\"Anjos,Francisco Antonio dos\"},{\"Person.name\":\"Pereira,Melise de Lima\"}]
datacite.creators.creator.creatorName.fl_str_mv Añaña,Edar da Silva
Anjos,Francisco Antonio dos
Pereira,Melise de Lima
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Tourism
tourist destination image
image measurement
means-end theory
Brazil
datacite.titles.title.fl_str_mv Touristic destination image in light of the service dominant logic of marketing
dc.creator.none.fl_str_mv Añaña,Edar da Silva
Anjos,Francisco Antonio dos
Pereira,Melise de Lima
dc.format.none.fl_str_mv text/html
dc.identifier.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300001
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.source.none.fl_str_mv Tourism & Management Studies v.14 n.3 2018
dc.subject.none.fl_str_mv Tourism
tourist destination image
image measurement
means-end theory
Brazil
dc.title.fl_str_mv Touristic destination image in light of the service dominant logic of marketing
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
description This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local development proposed by Vázquez-Barquero (1999). An internet-based survey was distributed and completed by 178 respondents. The answers concentrated in four (among eight possible) destinations: Balneário Camboriú (31.4%), Rio de Janeiro (28%), Torres (20%) and Natal (8%). The data were first submitted to Confirmatory Factor Analysis to identify and to validate the set of components representing the Tourism Destination Image - TDI. The TDI constituting factors, and variables representing the Personal Values (as ancestors) and the Consumer Behavior (as descendants), were submitted to a Structural Equation Model to evaluate the TDI internal arrangement and inter-construct relationships. Results indicate that values related to self-respect, security and excitement influence the assessment of some TDI components, and that the last four constructs influence the likelihood of individuals to visit or to recommend the destinations.
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identifier.url.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300001
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person_str_mv Añaña,Edar da Silva
Anjos,Francisco Antonio dos
Pereira,Melise de Lima
publishDate 2018
publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
reponame_str SciELO Portugal
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spelling Touristic destination image in light of the service dominant logic of marketingAñaña,Edar da SilvaAnjos,Francisco Antonio dosPereira,Melise de LimaTourismtourist destination imageimage measurementmeans-end theoryBrazilopen accesshttp://purl.org/coar/access_right/c_abf2http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300001URLhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300001URLHasVersion2018-09-01This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local development proposed by Vázquez-Barquero (1999). An internet-based survey was distributed and completed by 178 respondents. The answers concentrated in four (among eight possible) destinations: Balneário Camboriú (31.4%), Rio de Janeiro (28%), Torres (20%) and Natal (8%). The data were first submitted to Confirmatory Factor Analysis to identify and to validate the set of components representing the Tourism Destination Image - TDI. The TDI constituting factors, and variables representing the Personal Values (as ancestors) and the Consumer Behavior (as descendants), were submitted to a Structural Equation Model to evaluate the TDI internal arrangement and inter-construct relationships. Results indicate that values related to self-respect, security and excitement influence the assessment of some TDI components, and that the last four constructs influence the likelihood of individuals to visit or to recommend the destinations.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do AlgarveTourism & Management Studies v.14 n.3 2018text/htmlengjournal articlehttp://purl.org/coar/resource_type/c_6501literature
spellingShingle Touristic destination image in light of the service dominant logic of marketing
Añaña,Edar da Silva
Tourism
tourist destination image
image measurement
means-end theory
Brazil
status SINGLETON
subject.fl_str_mv Tourism
tourist destination image
image measurement
means-end theory
Brazil
title Touristic destination image in light of the service dominant logic of marketing
title_full Touristic destination image in light of the service dominant logic of marketing
title_fullStr Touristic destination image in light of the service dominant logic of marketing
title_full_unstemmed Touristic destination image in light of the service dominant logic of marketing
title_short Touristic destination image in light of the service dominant logic of marketing
title_sort Touristic destination image in light of the service dominant logic of marketing
topic Tourism
tourist destination image
image measurement
means-end theory
Brazil
topic_facet Tourism
tourist destination image
image measurement
means-end theory
Brazil
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300001
visible 1