Publicação
h3 Gourmet: Not so fast food
| Resumo: | The h3 case study focuses on the development and offer of a new chain of hamburger restaurants that began in Portugal and is spreading to other countries like Spain, Brazil and Poland. The general idea of the business venture is to grow quickly and occupy an unconventional place in the fast food burger business: a food chain with a gourmet touch, taking a high profile approach with natural ingredients, customization and quality service, where hamburgers are served on heated plates with cutlery and may be accompanied by a glass of wine, homemade lemonade or iced tea. The client can finish the meal with ice cream or chocolate coulant desserts with quality ingredients. H3 now has more than 40 restaurants; it is preparing to conquer the world and challenge the big players both in malls and street restaurants. Competitive advantages and critical success factors will play a vital role in this case. |
|---|---|
| Autores principais: | Carvalho,José Crespo de |
| Outros Autores: | Vera-Cruz,Marco |
| Assunto: | Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| Ano: | 2012 |
| País: | Portugal |
| Tipo de documento: | relatório |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Fundação para a Ciência e Tecnologia |
| Idioma: | inglês |
| Origem: | SciELO Portugal |
| _version_ | 1868441766039912448 |
|---|---|
| author | Carvalho,José Crespo de |
| author2 | Vera-Cruz,Marco |
| author2_role | author |
| author_facet | Carvalho,José Crespo de Vera-Cruz,Marco |
| author_role | author |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Carvalho,José Crespo de\"},{\"Person.name\":\"Vera-Cruz,Marco\"}] |
| datacite.creators.creator.creatorName.fl_str_mv | Carvalho,José Crespo de Vera-Cruz,Marco |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| datacite.titles.title.fl_str_mv | h3 Gourmet: Not so fast food |
| dc.creator.none.fl_str_mv | Carvalho,José Crespo de Vera-Cruz,Marco |
| dc.format.none.fl_str_mv | text/html |
| dc.identifier.none.fl_str_mv | http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-74442012000200007 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | ISCTE-IUL Business School |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.source.none.fl_str_mv | Economia Global e Gestão v.17 n.2 2012 |
| dc.subject.none.fl_str_mv | Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| dc.title.fl_str_mv | h3 Gourmet: Not so fast food |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_93fc |
| description | The h3 case study focuses on the development and offer of a new chain of hamburger restaurants that began in Portugal and is spreading to other countries like Spain, Brazil and Poland. The general idea of the business venture is to grow quickly and occupy an unconventional place in the fast food burger business: a food chain with a gourmet touch, taking a high profile approach with natural ingredients, customization and quality service, where hamburgers are served on heated plates with cutlery and may be accompanied by a glass of wine, homemade lemonade or iced tea. The client can finish the meal with ice cream or chocolate coulant desserts with quality ingredients. H3 now has more than 40 restaurants; it is preparing to conquer the world and challenge the big players both in malls and street restaurants. Competitive advantages and critical success factors will play a vital role in this case. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | report |
| id | scielopt_ea631d62d610cf4e06cfd772d9c1e18e |
| identifier.url.fl_str_mv | http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-74442012000200007 |
| instacron_str | SciELO |
| institution | Fundação para a Ciência e Tecnologia |
| instname_str | Fundação para a Ciência e Tecnologia |
| language | eng |
| network_acronym_str | scielopt |
| network_name_str | SciELO Portugal |
| oai_identifier_str | oai:scielo:S0873-74442012000200007 |
| organization_str_mv | urn:organizationAcronym:scielo |
| person_str_mv | Carvalho,José Crespo de Vera-Cruz,Marco |
| publishDate | 2012 |
| publisher.none.fl_str_mv | ISCTE-IUL Business School |
| reponame_str | SciELO Portugal |
| repository_id_str | urn:repositoryAcronym:scielopt |
| service_str_mv | urn:repositoryAcronym:scielopt |
| spelling | h3 Gourmet: Not so fast foodCarvalho,José Crespo deVera-Cruz,MarcoFast FoodHamburger GourmetCompetitive AdvantagesCritical Success Factorsopen accesshttp://purl.org/coar/access_right/c_abf2http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-74442012000200007URLhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-74442012000200007URLHasVersion2012-09-01The h3 case study focuses on the development and offer of a new chain of hamburger restaurants that began in Portugal and is spreading to other countries like Spain, Brazil and Poland. The general idea of the business venture is to grow quickly and occupy an unconventional place in the fast food burger business: a food chain with a gourmet touch, taking a high profile approach with natural ingredients, customization and quality service, where hamburgers are served on heated plates with cutlery and may be accompanied by a glass of wine, homemade lemonade or iced tea. The client can finish the meal with ice cream or chocolate coulant desserts with quality ingredients. H3 now has more than 40 restaurants; it is preparing to conquer the world and challenge the big players both in malls and street restaurants. Competitive advantages and critical success factors will play a vital role in this case.ISCTE-IUL Business SchoolEconomia Global e Gestão v.17 n.2 2012text/htmlengreporthttp://purl.org/coar/resource_type/c_93fcother research product |
| spellingShingle | h3 Gourmet: Not so fast food Carvalho,José Crespo de Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| status | SINGLETON |
| subject.fl_str_mv | Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| title | h3 Gourmet: Not so fast food |
| title_full | h3 Gourmet: Not so fast food |
| title_fullStr | h3 Gourmet: Not so fast food |
| title_full_unstemmed | h3 Gourmet: Not so fast food |
| title_short | h3 Gourmet: Not so fast food |
| title_sort | h3 Gourmet: Not so fast food |
| topic | Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| topic_facet | Fast Food Hamburger Gourmet Competitive Advantages Critical Success Factors |
| url | http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-74442012000200007 |
| visible | 1 |