Publicação
Can General Motors surpass Tesla and be successful in the EV market?
| Resumo: | In October of 2021 Mary Barra, General Motors CEO, said that General Motors (GM) can absolutely catch Tesla in electric vehicles sales by 2025, the following case will explain whether this is possible or not. For that purpose, this case will briefly introduce GM and how they have evolved over the past years and specially what they pretend to offer in the near future. The case also provides an extended look to the automotive industry and why do electric cars appeared and have actually gain significant market share to the Internal Combustion Engine (ICE) vehicles in the past decade, finally it provides an overview of Tesla and how they were able to become leaders in the electric vehicle (EV) market and if they can be dethroned until 2025. |
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| Autores principais: | Gomes, Francisco Filipe Marques Vieira |
| Assunto: | Automotive EVs General Motors Tesla Vehicle Automóvel EV General Motors Tesla Veículo |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| Resumo: | In October of 2021 Mary Barra, General Motors CEO, said that General Motors (GM) can absolutely catch Tesla in electric vehicles sales by 2025, the following case will explain whether this is possible or not. For that purpose, this case will briefly introduce GM and how they have evolved over the past years and specially what they pretend to offer in the near future. The case also provides an extended look to the automotive industry and why do electric cars appeared and have actually gain significant market share to the Internal Combustion Engine (ICE) vehicles in the past decade, finally it provides an overview of Tesla and how they were able to become leaders in the electric vehicle (EV) market and if they can be dethroned until 2025. |
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