Publicação
Training evaluation of a sales programme in a Portuguese cosmetics SME
| Resumo: | Abstract: Purpose – The purpose of this study is to describe the evaluation of a training programme in a Portuguese family’s small and medium enterprise (SME) in the cosmetics industry. This study addresses the four levels of the Kirkpatrick Model and estimates the return on investment (ROI) of a training programme in sales. Design/methodology/approach – The study follows a case design to address the analysis of the training outcomes. This study uses data from 53 employees and explore the programme’s results. Findings – This study provides evidence on the reactions of the trainees to the programme; the learning which results from it; and on the changes in trainees’ behaviours and the consequent results. This study also estimates the ROI of the programme; it is 5.55. Research limitations/implications – The limitations to this study may be the use of data from a single training programme. Practical implications – The research results offer managers some critical information in terms of future options in resource allocation. Training managers become more informed in making future choices on where to invest in training programmes. Originality/value – The originality of the study regards the ROI estimation for an SME’s sales training programme. SMEs are not often addressed in the training evaluation literature. Because SMEs have limited organisational resources, and they do not invest much in training. Further, this estimation requires data gathering and reporting that is not commonly done, even for large firms. |
|---|---|
| Autores principais: | Curado, Carla |
| Outros Autores: | Sousa, Inês |
| Assunto: | Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório da Universidade de Lisboa |
| _version_ | 1866809232308830208 |
|---|---|
| author | Curado, Carla |
| author2 | Sousa, Inês |
| author2_role | author |
| author_facet | Curado, Carla Sousa, Inês |
| author_role | author |
| contributor_name_str_mv | Repositório Científico de Acesso Aberto da ULisboa |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Curado, Carla\"},{\"Person.name\":\"Sousa, Inês\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Repositório Científico de Acesso Aberto da ULisboa |
| datacite.creators.creator.creatorName.fl_str_mv | Curado, Carla Sousa, Inês |
| datacite.date.Accepted.fl_str_mv | 2021-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2024-12-10T09:41:23Z |
| datacite.date.embargoed.fl_str_mv | 2024-12-10T09:41:23Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| datacite.titles.title.fl_str_mv | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| dc.contributor.none.fl_str_mv | Repositório Científico de Acesso Aberto da ULisboa |
| dc.creator.none.fl_str_mv | Curado, Carla Sousa, Inês |
| dc.date.Accepted.fl_str_mv | 2021-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2024-12-10T09:41:23Z |
| dc.date.embargoed.fl_str_mv | 2024-12-10T09:41:23Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.5/96156 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Emerald Publishing Limited |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| dc.title.fl_str_mv | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | Abstract: Purpose – The purpose of this study is to describe the evaluation of a training programme in a Portuguese family’s small and medium enterprise (SME) in the cosmetics industry. This study addresses the four levels of the Kirkpatrick Model and estimates the return on investment (ROI) of a training programme in sales. Design/methodology/approach – The study follows a case design to address the analysis of the training outcomes. This study uses data from 53 employees and explore the programme’s results. Findings – This study provides evidence on the reactions of the trainees to the programme; the learning which results from it; and on the changes in trainees’ behaviours and the consequent results. This study also estimates the ROI of the programme; it is 5.55. Research limitations/implications – The limitations to this study may be the use of data from a single training programme. Practical implications – The research results offer managers some critical information in terms of future options in resource allocation. Training managers become more informed in making future choices on where to invest in training programmes. Originality/value – The originality of the study regards the ROI estimation for an SME’s sales training programme. SMEs are not often addressed in the training evaluation literature. Because SMEs have limited organisational resources, and they do not invest much in training. Further, this estimation requires data gathering and reporting that is not commonly done, even for large firms. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://repositorio.ulisboa.pt/bitstreams/0599bda6-297a-4e49-93d0-e79b5145e04a/download |
| id | ul_a2bad6fda33e9e39243e2fdceb73fe0f |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.5/96156 |
| instacron_str | ul |
| institution | Universidade de Lisboa |
| instname_str | Universidade de Lisboa |
| language | eng |
| network_acronym_str | ul |
| network_name_str | Repositório da Universidade de Lisboa |
| oai_identifier_str | oai:repositorio.ulisboa.pt:10400.5/96156 |
| organization_str_mv | urn:organizationAcronym:ul |
| person_str_mv | Curado, Carla Sousa, Inês |
| publishDate | 2021 |
| publisher.none.fl_str_mv | Emerald Publishing Limited |
| reponame_str | Repositório da Universidade de Lisboa |
| repository_id_str | urn:repositoryAcronym:ul |
| service_str_mv | urn:repositoryAcronym:ul |
| spelling | engEmerald Publishing Limitedpt_PTAbstract: Purpose – The purpose of this study is to describe the evaluation of a training programme in a Portuguese family’s small and medium enterprise (SME) in the cosmetics industry. This study addresses the four levels of the Kirkpatrick Model and estimates the return on investment (ROI) of a training programme in sales. Design/methodology/approach – The study follows a case design to address the analysis of the training outcomes. This study uses data from 53 employees and explore the programme’s results. Findings – This study provides evidence on the reactions of the trainees to the programme; the learning which results from it; and on the changes in trainees’ behaviours and the consequent results. This study also estimates the ROI of the programme; it is 5.55. Research limitations/implications – The limitations to this study may be the use of data from a single training programme. Practical implications – The research results offer managers some critical information in terms of future options in resource allocation. Training managers become more informed in making future choices on where to invest in training programmes. Originality/value – The originality of the study regards the ROI estimation for an SME’s sales training programme. SMEs are not often addressed in the training evaluation literature. Because SMEs have limited organisational resources, and they do not invest much in training. Further, this estimation requires data gathering and reporting that is not commonly done, even for large firms.application/pdfpt_PTTraining evaluation of a sales programme in a Portuguese cosmetics SMECurado, CarlaSousa, InêsHostingInstitutionOrganizationalRepositório Científico de Acesso Aberto da ULisboae-mailmailto:repositorio@reitoria.ulisboa.ptrepositorio@reitoria.ulisboa.ptISSNIsPartOf0019-7858DOIIsPartOfDOI 10.1108/ICT-12-2019-01072024-12-10T09:41:23Z20212021-01-01T00:00:00ZHandlehttp://hdl.handle.net/10400.5/96156http://purl.org/coar/access_right/c_abf2open accessReturn on InvestmentTraining EvaluationFamily SMEKirkpatrick ModelSales Training Program137666 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ulisboa.pt/bitstreams/0599bda6-297a-4e49-93d0-e79b5145e04a/download |
| spellingShingle | Training evaluation of a sales programme in a Portuguese cosmetics SME Curado, Carla Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| status | SINGLETON |
| subject.fl_str_mv | Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| title | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| title_full | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| title_fullStr | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| title_full_unstemmed | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| title_short | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| title_sort | Training evaluation of a sales programme in a Portuguese cosmetics SME |
| topic | Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| topic_facet | Return on Investment Training Evaluation Family SME Kirkpatrick Model Sales Training Program |
| url | http://hdl.handle.net/10400.5/96156 |
| visible | 1 |