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Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption

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Resumo:An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred to a minority of consumers who believed that plant-based food has a crucial role in sustainability transitions. Dynamic norms referred to how the number of people endorsing this belief had been increasing. The findings (N = 492) revealed that communicating the dynamic aspect of the minority belief increased participants’ endorsement of that same belief. Moreover, exposure to dynamic norms (alone or with static norms) had a small positive effect on policy support. These findings add to the growing body of knowledge on dynamic-norm communication.
Autores principais:Malta, Irene
Outros Autores:Hoeks, John; Graça, João
Assunto:Dynamic norms second-order beliefs plant-based food minority influence
Ano:2024
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Universidade de Lisboa
Idioma:inglês
Origem:Repositório da Universidade de Lisboa
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author Malta, Irene
author2 Hoeks, John
Graça, João
author2_role author
author
author_facet Malta, Irene
Hoeks, John
Graça, João
author_role author
contributor_name_str_mv Repositório Científico de Acesso Aberto da ULisboa
country_str PT
creators_json_txt [{\"Person.name\":\"Malta, Irene\"},{\"Person.name\":\"Hoeks, John\"},{\"Person.name\":\"Graça, João\",\"Person.identifier.orcid\":\"0000-0001-6868-9420\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Repositório Científico de Acesso Aberto da ULisboa
datacite.creators.creator.creatorName.fl_str_mv Malta, Irene
Hoeks, John
Graça, João
datacite.date.Accepted.fl_str_mv 2024-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2023-12-27T12:20:17Z
datacite.date.embargoed.fl_str_mv 2023-12-27T12:20:17Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Dynamic norms
second-order beliefs
plant-based food
minority influence
datacite.titles.title.fl_str_mv Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
dc.contributor.none.fl_str_mv Repositório Científico de Acesso Aberto da ULisboa
dc.creator.none.fl_str_mv Malta, Irene
Hoeks, John
Graça, João
dc.date.Accepted.fl_str_mv 2024-01-01T00:00:00Z
dc.date.available.fl_str_mv 2023-12-27T12:20:17Z
dc.date.embargoed.fl_str_mv 2023-12-27T12:20:17Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10451/61539
dc.language.none.fl_str_mv eng
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Dynamic norms
second-order beliefs
plant-based food
minority influence
dc.title.fl_str_mv Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
description An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred to a minority of consumers who believed that plant-based food has a crucial role in sustainability transitions. Dynamic norms referred to how the number of people endorsing this belief had been increasing. The findings (N = 492) revealed that communicating the dynamic aspect of the minority belief increased participants’ endorsement of that same belief. Moreover, exposure to dynamic norms (alone or with static norms) had a small positive effect on policy support. These findings add to the growing body of knowledge on dynamic-norm communication.
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eu_rights_str_mv openAccess
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fulltext.url.fl_str_mv https://repositorio.ulisboa.pt/bitstreams/865bf5a9-ce66-4203-8615-45d89df3ebf3/download
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identifier.url.fl_str_mv http://hdl.handle.net/10451/61539
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institution Universidade de Lisboa
instname_str Universidade de Lisboa
language eng
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network_name_str Repositório da Universidade de Lisboa
oai_identifier_str oai:repositorio.ulisboa.pt:10451/61539
organization_str_mv urn:organizationAcronym:ul
person_str_mv Malta, Irene
Hoeks, John
Graça, João
Graça, João
https://www.ciencia-id.pt/171E-DE96-5E04
171E-DE96-5E04
http://orcid.org/0000-0001-6868-9420
0000-0001-6868-9420
publishDate 2024
reponame_str Repositório da Universidade de Lisboa
repository_id_str urn:repositoryAcronym:ul
service_str_mv urn:repositoryAcronym:ul
spelling engpt_PTAn emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred to a minority of consumers who believed that plant-based food has a crucial role in sustainability transitions. Dynamic norms referred to how the number of people endorsing this belief had been increasing. The findings (N = 492) revealed that communicating the dynamic aspect of the minority belief increased participants’ endorsement of that same belief. Moreover, exposure to dynamic norms (alone or with static norms) had a small positive effect on policy support. These findings add to the growing body of knowledge on dynamic-norm communication.application/pdfpt_PTCommunicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food ConsumptionMalta, IreneHoeks, JohnPersonalGraça, JoãoDSpacehttp://dspace.org/items/a2dc5880-0487-4883-9542-d26da295436fDSpacehttp://dspace.org/items/a2dc5880-0487-4883-9542-d26da295436fGraçaJoãoCiência IDhttps://www.ciencia-id.pt171E-DE96-5E04ORCIDhttp://orcid.org0000-0001-6868-9420Scopus Author IDhttps://www.scopus.com36561288700Scopus Author IDhttps://www.scopus.com36561288700HostingInstitutionOrganizationalRepositório Científico de Acesso Aberto da ULisboae-mailmailto:repositorio@reitoria.ulisboa.ptrepositorio@reitoria.ulisboa.ptDOIIsPartOf10.1080/17524032.2023.22807512023-12-27T12:20:17Z20242024-01-01T00:00:00ZHandlehttp://hdl.handle.net/10451/61539http://purl.org/coar/access_right/c_abf2open accessDynamic normssecond-order beliefsplant-based foodminority influence2123201 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ulisboa.pt/bitstreams/865bf5a9-ce66-4203-8615-45d89df3ebf3/downloadEnvironmental Communication112
spellingShingle Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
Malta, Irene
Dynamic norms
second-order beliefs
plant-based food
minority influence
status SINGLETON
subject.fl_str_mv Dynamic norms
second-order beliefs
plant-based food
minority influence
title Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
title_full Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
title_fullStr Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
title_full_unstemmed Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
title_short Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
title_sort Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption
topic Dynamic norms
second-order beliefs
plant-based food
minority influence
topic_facet Dynamic norms
second-order beliefs
plant-based food
minority influence
url http://hdl.handle.net/10451/61539
visible 1