Publicação

Why consumers purchase organic products? The role of environment, health and age

Ver documento

Detalhes bibliográficos
Resumo:The market of green products is increasing all over the world, especially in food category that shows a great demand for biologic and organics. The aim of this study is to better understand the why consumers buy organic products, more specifically environmental concern, health consciousness and age The empirical evidence is based on an online survey, using a sample of 279, regular shoppers of organic products in Portugal and Spain. The results show there is a positive relation between environmental concern, health consciousness and green purchase behavior. Environmental concern is stronger than health to explain this relation. Also age is a predictor of green purchase behavior and older consumers with more than 35 years purchase more organics than younger consumers. For managers and marketers, the study enables to develop better marketing strategies to address these consumers and to enhance environmental concern, health and age to foster organics consumption.
Autores principais:Afonso, Carolina
Outros Autores:Gavilán, Diana; Gonçalves, Helena Martins; García de Madariaga, Jesús
Assunto:Environmental Concern Health Consciousness Age Organic Products Purchase Behaviour Preocupación del medio ambiente Conciencia de la salud Edad Productos orgánicos Comportamiento de compra
Ano:2017
País:Portugal
Tipo de documento:documento de conferência
Tipo de acesso:acesso aberto
Instituição associada:Universidade de Lisboa
Idioma:inglês
Origem:Repositório da Universidade de Lisboa

Registos relacionados

Registos relacionados