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Beef quality model: portuguese consumer's perception

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Resumo:The aim of this work was to investigate how consumers perceive product quality and what are the main factors that influence this process regarding beef in Portugal. With this goal in mind, new theoretical and methodological guidelines for the analysis were introduced. An integrative approach to consumers’ quality perception process has been applied, studying how Portuguese consumers perceive beef quality in a real-life purchase environment, at the point of purchase, as well as upon beef consumption, and it’s implications for future purchase intention. Branding has been found to be an important factor in consumers’ perception of beef quality and is used both for inference of intrinsic cues and quality expectations. Animal production method has been found to influence consumers’ quality experience of beef, where beef from traditionally raised animals is perceived as of better quality. These consumers’ quality perceptions were found to be dependent upon the previous product-related experience. The insights from this research show potential pathways for consumer-led product development in the beef sector. In a broader context, this thesis may serve to sensitize researchers for the need and interest of studies on consumers’ product quality perception process
Autores principais:Banovic, Marija
Assunto:beef quality perception product-related experience branding consumers carne de bovino percepção da qualidade marca experiência de consumo consumidores
Ano:2009
País:Portugal
Tipo de documento:tese de doutoramento
Tipo de acesso:acesso aberto
Instituição associada:Universidade de Lisboa
Idioma:inglês
Origem:Repositório da Universidade de Lisboa
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author Banovic, Marija
author_facet Banovic, Marija
author_role author
contributor_name_str_mv Jorge, Raul Fernandes
Repositório Científico de Acesso Aberto da ULisboa
country_str PT
creators_json_txt [{\"Person.name\":\"Banovic, Marija\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Jorge, Raul Fernandes
Repositório Científico de Acesso Aberto da ULisboa
datacite.creators.creator.creatorName.fl_str_mv Banovic, Marija
datacite.date.Accepted.fl_str_mv 2009-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2010-11-17T10:00:24Z
datacite.date.embargoed.fl_str_mv 2010-11-17T10:00:24Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv beef
quality perception
product-related experience
branding
consumers
carne de bovino
percepção da qualidade
marca
experiência de consumo
consumidores
datacite.titles.title.fl_str_mv Beef quality model: portuguese consumer's perception
dc.contributor.none.fl_str_mv Jorge, Raul Fernandes
Repositório Científico de Acesso Aberto da ULisboa
dc.creator.none.fl_str_mv Banovic, Marija
dc.date.Accepted.fl_str_mv 2009-01-01T00:00:00Z
dc.date.available.fl_str_mv 2010-11-17T10:00:24Z
dc.date.embargoed.fl_str_mv 2010-11-17T10:00:24Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10400.5/2504
dc.language.none.fl_str_mv eng
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv beef
quality perception
product-related experience
branding
consumers
carne de bovino
percepção da qualidade
marca
experiência de consumo
consumidores
dc.title.fl_str_mv Beef quality model: portuguese consumer's perception
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_db06
description The aim of this work was to investigate how consumers perceive product quality and what are the main factors that influence this process regarding beef in Portugal. With this goal in mind, new theoretical and methodological guidelines for the analysis were introduced. An integrative approach to consumers’ quality perception process has been applied, studying how Portuguese consumers perceive beef quality in a real-life purchase environment, at the point of purchase, as well as upon beef consumption, and it’s implications for future purchase intention. Branding has been found to be an important factor in consumers’ perception of beef quality and is used both for inference of intrinsic cues and quality expectations. Animal production method has been found to influence consumers’ quality experience of beef, where beef from traditionally raised animals is perceived as of better quality. These consumers’ quality perceptions were found to be dependent upon the previous product-related experience. The insights from this research show potential pathways for consumer-led product development in the beef sector. In a broader context, this thesis may serve to sensitize researchers for the need and interest of studies on consumers’ product quality perception process
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format doctoralThesis
fulltext.url.fl_str_mv https://repositorio.ulisboa.pt/bitstreams/53fb4010-8fdb-4df8-99e1-64d2241c5c19/download
id ul_daab26962c8a6798274edcd2f7ce6fe1
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instacron_str ul
institution Universidade de Lisboa
instname_str Universidade de Lisboa
language eng
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network_name_str Repositório da Universidade de Lisboa
oai_identifier_str oai:repositorio.ulisboa.pt:10400.5/2504
organization_str_mv urn:organizationAcronym:ul
person_str_mv Banovic, Marija
publishDate 2009
reponame_str Repositório da Universidade de Lisboa
repository_id_str urn:repositoryAcronym:ul
service_str_mv urn:repositoryAcronym:ul
spelling engporThe aim of this work was to investigate how consumers perceive product quality and what are the main factors that influence this process regarding beef in Portugal. With this goal in mind, new theoretical and methodological guidelines for the analysis were introduced. An integrative approach to consumers’ quality perception process has been applied, studying how Portuguese consumers perceive beef quality in a real-life purchase environment, at the point of purchase, as well as upon beef consumption, and it’s implications for future purchase intention. Branding has been found to be an important factor in consumers’ perception of beef quality and is used both for inference of intrinsic cues and quality expectations. Animal production method has been found to influence consumers’ quality experience of beef, where beef from traditionally raised animals is perceived as of better quality. These consumers’ quality perceptions were found to be dependent upon the previous product-related experience. The insights from this research show potential pathways for consumer-led product development in the beef sector. In a broader context, this thesis may serve to sensitize researchers for the need and interest of studies on consumers’ product quality perception processapplication/pdfporBeef quality model: portuguese consumer's perceptionBanovic, MarijaJorge, Raul FernandesHostingInstitutionOrganizationalRepositório Científico de Acesso Aberto da ULisboae-mailmailto:repositorio@reitoria.ulisboa.ptrepositorio@reitoria.ulisboa.pt2010-11-17T10:00:24Z20092009-01-01T00:00:00ZHandlehttp://hdl.handle.net/10400.5/2504http://purl.org/coar/access_right/c_abf2open accessbeefquality perceptionproduct-related experiencebrandingconsumerscarne de bovinopercepção da qualidademarcaexperiência de consumoconsumidores11336402 bytesliteraturehttp://purl.org/coar/resource_type/c_db06doctoral thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ulisboa.pt/bitstreams/53fb4010-8fdb-4df8-99e1-64d2241c5c19/download
spellingShingle Beef quality model: portuguese consumer's perception
Banovic, Marija
beef
quality perception
product-related experience
branding
consumers
carne de bovino
percepção da qualidade
marca
experiência de consumo
consumidores
status SINGLETON
subject.fl_str_mv beef
quality perception
product-related experience
branding
consumers
carne de bovino
percepção da qualidade
marca
experiência de consumo
consumidores
title Beef quality model: portuguese consumer's perception
title_full Beef quality model: portuguese consumer's perception
title_fullStr Beef quality model: portuguese consumer's perception
title_full_unstemmed Beef quality model: portuguese consumer's perception
title_short Beef quality model: portuguese consumer's perception
title_sort Beef quality model: portuguese consumer's perception
topic beef
quality perception
product-related experience
branding
consumers
carne de bovino
percepção da qualidade
marca
experiência de consumo
consumidores
topic_facet beef
quality perception
product-related experience
branding
consumers
carne de bovino
percepção da qualidade
marca
experiência de consumo
consumidores
url http://hdl.handle.net/10400.5/2504
visible 1