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Comportamento e perfil do consumidor de alimentos biológicos em Portugal

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Resumo:The organic food consumption in Portugal and in the world has increased throughout the years, so the understanding of the behavior and the profile of the organic food consumer is important, especially for the food industry sector. The aim of this work is to identify and characterize the Portuguese organic food consumer. Specifically, we study the frequency of organic food purchase, the places of purchase, the types of organic food that are consumed more often, the motivation to purchase this food, the perception about organic food, the consumer´s lifestyle, and the demographic characteristics. In this work, we introduce a literature review on the theme of organic food and a questionnaire, which was used to study the aforementioned topics and has been answered by 602 people through the internet. After the dada analysis using univariate analysis, Qui-Square test and kruskal-Wallis test, we were able to draw some conclusions about the Portuguese consumer profile. We conclude that the Portuguese consumers who regularly buy organic food are women between 35 and 54 years old. The consumers tend to buy organic vegetables, fruits and eggs, and they prefer to buy these food items in local and street markets. Moreover, the consumer’s main motivations to buy organic food are because they are healthier and more flavorful
Autores principais:Cruz, Mariangela
Assunto:organic food consumer behaviour consumer profile questionnaire
Ano:2011
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade de Lisboa
Idioma:português
Origem:Repositório da Universidade de Lisboa
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author Cruz, Mariangela
author_facet Cruz, Mariangela
author_role author
contributor_name_str_mv Duarte, Maria Filomena Ramos
Barreira, Maria Madalena Antas
Repositório Científico de Acesso Aberto da ULisboa
country_str PT
creators_json_txt [{\"Person.name\":\"Cruz, Mariangela\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Duarte, Maria Filomena Ramos
Barreira, Maria Madalena Antas
Repositório Científico de Acesso Aberto da ULisboa
datacite.creators.creator.creatorName.fl_str_mv Cruz, Mariangela
datacite.date.Accepted.fl_str_mv 2011-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2012-03-19T13:56:52Z
datacite.date.embargoed.fl_str_mv 2012-03-19T13:56:52Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv organic food
consumer behaviour
consumer profile
questionnaire
datacite.titles.title.fl_str_mv Comportamento e perfil do consumidor de alimentos biológicos em Portugal
dc.contributor.none.fl_str_mv Duarte, Maria Filomena Ramos
Barreira, Maria Madalena Antas
Repositório Científico de Acesso Aberto da ULisboa
dc.creator.none.fl_str_mv Cruz, Mariangela
dc.date.Accepted.fl_str_mv 2011-01-01T00:00:00Z
dc.date.available.fl_str_mv 2012-03-19T13:56:52Z
dc.date.embargoed.fl_str_mv 2012-03-19T13:56:52Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10400.5/4090
dc.language.none.fl_str_mv por
dc.publisher.none.fl_str_mv ISA/UTL
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv organic food
consumer behaviour
consumer profile
questionnaire
dc.title.fl_str_mv Comportamento e perfil do consumidor de alimentos biológicos em Portugal
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_bdcc
description The organic food consumption in Portugal and in the world has increased throughout the years, so the understanding of the behavior and the profile of the organic food consumer is important, especially for the food industry sector. The aim of this work is to identify and characterize the Portuguese organic food consumer. Specifically, we study the frequency of organic food purchase, the places of purchase, the types of organic food that are consumed more often, the motivation to purchase this food, the perception about organic food, the consumer´s lifestyle, and the demographic characteristics. In this work, we introduce a literature review on the theme of organic food and a questionnaire, which was used to study the aforementioned topics and has been answered by 602 people through the internet. After the dada analysis using univariate analysis, Qui-Square test and kruskal-Wallis test, we were able to draw some conclusions about the Portuguese consumer profile. We conclude that the Portuguese consumers who regularly buy organic food are women between 35 and 54 years old. The consumers tend to buy organic vegetables, fruits and eggs, and they prefer to buy these food items in local and street markets. Moreover, the consumer’s main motivations to buy organic food are because they are healthier and more flavorful
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eu_rights_str_mv openAccess
format masterThesis
fulltext.url.fl_str_mv https://repositorio.ulisboa.pt/bitstreams/a2b5e139-41f3-4fe6-8f94-b30d72457892/download
id ul_f56fcabdfe37cc79e1df033d2b0e32f7
identifier.url.fl_str_mv http://hdl.handle.net/10400.5/4090
instacron_str ul
institution Universidade de Lisboa
instname_str Universidade de Lisboa
language por
network_acronym_str ul
network_name_str Repositório da Universidade de Lisboa
oai_identifier_str oai:repositorio.ulisboa.pt:10400.5/4090
organization_str_mv urn:organizationAcronym:ul
person_str_mv Cruz, Mariangela
publishDate 2011
publisher.none.fl_str_mv ISA/UTL
reponame_str Repositório da Universidade de Lisboa
repository_id_str urn:repositoryAcronym:ul
service_str_mv urn:repositoryAcronym:ul
spelling porISA/UTLporThe organic food consumption in Portugal and in the world has increased throughout the years, so the understanding of the behavior and the profile of the organic food consumer is important, especially for the food industry sector. The aim of this work is to identify and characterize the Portuguese organic food consumer. Specifically, we study the frequency of organic food purchase, the places of purchase, the types of organic food that are consumed more often, the motivation to purchase this food, the perception about organic food, the consumer´s lifestyle, and the demographic characteristics. In this work, we introduce a literature review on the theme of organic food and a questionnaire, which was used to study the aforementioned topics and has been answered by 602 people through the internet. After the dada analysis using univariate analysis, Qui-Square test and kruskal-Wallis test, we were able to draw some conclusions about the Portuguese consumer profile. We conclude that the Portuguese consumers who regularly buy organic food are women between 35 and 54 years old. The consumers tend to buy organic vegetables, fruits and eggs, and they prefer to buy these food items in local and street markets. Moreover, the consumer’s main motivations to buy organic food are because they are healthier and more flavorfulapplication/pdfporComportamento e perfil do consumidor de alimentos biológicos em PortugalCruz, MariangelaDuarte, Maria Filomena RamosBarreira, Maria Madalena AntasHostingInstitutionOrganizationalRepositório Científico de Acesso Aberto da ULisboae-mailmailto:repositorio@reitoria.ulisboa.ptrepositorio@reitoria.ulisboa.pt2012-03-19T13:56:52Z20112011-01-01T00:00:00ZHandlehttp://hdl.handle.net/10400.5/4090http://purl.org/coar/access_right/c_abf2open accessorganic foodconsumer behaviourconsumer profilequestionnaire1545614 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ulisboa.pt/bitstreams/a2b5e139-41f3-4fe6-8f94-b30d72457892/download183
spellingShingle Comportamento e perfil do consumidor de alimentos biológicos em Portugal
Cruz, Mariangela
organic food
consumer behaviour
consumer profile
questionnaire
status SINGLETON
subject.fl_str_mv organic food
consumer behaviour
consumer profile
questionnaire
title Comportamento e perfil do consumidor de alimentos biológicos em Portugal
title_full Comportamento e perfil do consumidor de alimentos biológicos em Portugal
title_fullStr Comportamento e perfil do consumidor de alimentos biológicos em Portugal
title_full_unstemmed Comportamento e perfil do consumidor de alimentos biológicos em Portugal
title_short Comportamento e perfil do consumidor de alimentos biológicos em Portugal
title_sort Comportamento e perfil do consumidor de alimentos biológicos em Portugal
topic organic food
consumer behaviour
consumer profile
questionnaire
topic_facet organic food
consumer behaviour
consumer profile
questionnaire
url http://hdl.handle.net/10400.5/4090
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