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Understanding business relationships between SME service providers and electronic marketplaces

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Resumo:The study seeks to analyze and understand the business relationship between SME service providers and Electronic Marketplaces. These platforms have increasingly stood out in the market, as the final consumers frequently use them to satisfy their needs. In this way, developing a business relationship with a Marketplace can be a good growth opportunity for SMEs. The study objective was pursued through a qualitative and multiple case study. Data collection included continuous participant observation over a 12-month internship on a company owing a Marketplace platform, through interviews with seven small and micro companies from different sectors that establish or have already established business relationships with these platforms, and secondary data. The interviewees in this study were the top managers and/or founders of the companies studied. The main conclusions are the perception of value is the decisive factor for companies to continue or break their business relationships. From the moment they no longer reflect a competitive advantage, it no longer makes sense to be partners. Furthermore, certain characteristics such as informal competition, customer perception of the service, customer ‘distrust, and the need to reach certain audiences lead SMEs to establish business relationships with Marketplace.
Autores principais:Faustino, Marta Sofia Correia
Assunto:Business relationships networks value creation SME service providers Marketplaces Relações de negócio redes criação de valor PME prestadoras de serviço Marketplace
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade de Lisboa
Idioma:inglês
Origem:Repositório da Universidade de Lisboa
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author Faustino, Marta Sofia Correia
author_facet Faustino, Marta Sofia Correia
author_role author
contributor_name_str_mv Santos, José Magalhães
Repositório Científico de Acesso Aberto da ULisboa
country_str PT
creators_json_txt [{\"Person.name\":\"Faustino, Marta Sofia Correia\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Santos, José Magalhães
Repositório Científico de Acesso Aberto da ULisboa
datacite.creators.creator.creatorName.fl_str_mv Faustino, Marta Sofia Correia
datacite.date.Accepted.fl_str_mv 2023-01-01T00:00:00Z
datacite.date.available.fl_str_mv 2023-12-13T14:03:39Z
datacite.date.embargoed.fl_str_mv 2023-12-13T14:03:39Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Business relationships
networks
value creation
SME service providers
Marketplaces
Relações de negócio
redes
criação de valor
PME prestadoras de serviço
Marketplace
datacite.titles.title.fl_str_mv Understanding business relationships between SME service providers and electronic marketplaces
dc.contributor.none.fl_str_mv Santos, José Magalhães
Repositório Científico de Acesso Aberto da ULisboa
dc.creator.none.fl_str_mv Faustino, Marta Sofia Correia
dc.date.Accepted.fl_str_mv 2023-01-01T00:00:00Z
dc.date.available.fl_str_mv 2023-12-13T14:03:39Z
dc.date.embargoed.fl_str_mv 2023-12-13T14:03:39Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10400.5/29598
dc.language.none.fl_str_mv eng
dc.publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Business relationships
networks
value creation
SME service providers
Marketplaces
Relações de negócio
redes
criação de valor
PME prestadoras de serviço
Marketplace
dc.title.fl_str_mv Understanding business relationships between SME service providers and electronic marketplaces
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_bdcc
description The study seeks to analyze and understand the business relationship between SME service providers and Electronic Marketplaces. These platforms have increasingly stood out in the market, as the final consumers frequently use them to satisfy their needs. In this way, developing a business relationship with a Marketplace can be a good growth opportunity for SMEs. The study objective was pursued through a qualitative and multiple case study. Data collection included continuous participant observation over a 12-month internship on a company owing a Marketplace platform, through interviews with seven small and micro companies from different sectors that establish or have already established business relationships with these platforms, and secondary data. The interviewees in this study were the top managers and/or founders of the companies studied. The main conclusions are the perception of value is the decisive factor for companies to continue or break their business relationships. From the moment they no longer reflect a competitive advantage, it no longer makes sense to be partners. Furthermore, certain characteristics such as informal competition, customer perception of the service, customer ‘distrust, and the need to reach certain audiences lead SMEs to establish business relationships with Marketplace.
dirty 0
eu_rights_str_mv openAccess
format masterThesis
fulltext.url.fl_str_mv https://repositorio.ulisboa.pt/bitstreams/4d1a0eff-e61e-4f00-9265-48410cbfff7b/download
id ul_fa3c60ebc813cd4956b4a3bbc8a1338f
identifier.url.fl_str_mv http://hdl.handle.net/10400.5/29598
instacron_str ul
institution Universidade de Lisboa
instname_str Universidade de Lisboa
language eng
network_acronym_str ul
network_name_str Repositório da Universidade de Lisboa
oai_identifier_str oai:repositorio.ulisboa.pt:10400.5/29598
organization_str_mv urn:organizationAcronym:ul
person_str_mv Faustino, Marta Sofia Correia
publishDate 2023
publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
reponame_str Repositório da Universidade de Lisboa
repository_id_str urn:repositoryAcronym:ul
service_str_mv urn:repositoryAcronym:ul
spelling engInstituto Superior de Economia e Gestãopt_PTThe study seeks to analyze and understand the business relationship between SME service providers and Electronic Marketplaces. These platforms have increasingly stood out in the market, as the final consumers frequently use them to satisfy their needs. In this way, developing a business relationship with a Marketplace can be a good growth opportunity for SMEs. The study objective was pursued through a qualitative and multiple case study. Data collection included continuous participant observation over a 12-month internship on a company owing a Marketplace platform, through interviews with seven small and micro companies from different sectors that establish or have already established business relationships with these platforms, and secondary data. The interviewees in this study were the top managers and/or founders of the companies studied. The main conclusions are the perception of value is the decisive factor for companies to continue or break their business relationships. From the moment they no longer reflect a competitive advantage, it no longer makes sense to be partners. Furthermore, certain characteristics such as informal competition, customer perception of the service, customer ‘distrust, and the need to reach certain audiences lead SMEs to establish business relationships with Marketplace.application/pdfpt_PTUnderstanding business relationships between SME service providers and electronic marketplacesFaustino, Marta Sofia CorreiaSantos, José MagalhãesHostingInstitutionOrganizationalRepositório Científico de Acesso Aberto da ULisboae-mailmailto:repositorio@reitoria.ulisboa.ptrepositorio@reitoria.ulisboa.pt2023-12-13T14:03:39Z20232023-01-01T00:00:00ZHandlehttp://hdl.handle.net/10400.5/29598http://purl.org/coar/access_right/c_abf2open accessBusiness relationshipsnetworksvalue creationSME service providersMarketplacesRelações de negócioredescriação de valorPME prestadoras de serviçoMarketplace1342588 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ulisboa.pt/bitstreams/4d1a0eff-e61e-4f00-9265-48410cbfff7b/download
spellingShingle Understanding business relationships between SME service providers and electronic marketplaces
Faustino, Marta Sofia Correia
Business relationships
networks
value creation
SME service providers
Marketplaces
Relações de negócio
redes
criação de valor
PME prestadoras de serviço
Marketplace
status SINGLETON
subject.fl_str_mv Business relationships
networks
value creation
SME service providers
Marketplaces
Relações de negócio
redes
criação de valor
PME prestadoras de serviço
Marketplace
title Understanding business relationships between SME service providers and electronic marketplaces
title_full Understanding business relationships between SME service providers and electronic marketplaces
title_fullStr Understanding business relationships between SME service providers and electronic marketplaces
title_full_unstemmed Understanding business relationships between SME service providers and electronic marketplaces
title_short Understanding business relationships between SME service providers and electronic marketplaces
title_sort Understanding business relationships between SME service providers and electronic marketplaces
topic Business relationships
networks
value creation
SME service providers
Marketplaces
Relações de negócio
redes
criação de valor
PME prestadoras de serviço
Marketplace
topic_facet Business relationships
networks
value creation
SME service providers
Marketplaces
Relações de negócio
redes
criação de valor
PME prestadoras de serviço
Marketplace
url http://hdl.handle.net/10400.5/29598
visible 1