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Environmental sustainability in sporting goods companies : the case of tennis equipment

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Resumo:Recently, a greater focus has been on developing more sustainable sports equipment, as its considerable environmental impact has come under increased scrutiny (Becker et al., 2022). But how can actors from sporting goods companies manage tensions when implementing a sustainability strategy alongside their existing strategy? This study aims to explore the tensions that arise with implementing a sustainability strategy and uncover opportunities to work through these tensions to manage its implementation effectively. To answer my research ques tion, I employed the conceptual process model by Hengst et al. (2020) as my theoretical lens. I opted for a qualitative method and conducted a multi-case study on tennis companies, including Dunlop Sports, Wilson Sporting Goods, HEAD, and Babolat. The findings show that actors working on sports equipment with greater sustainability experience tensions between the de mands of their sustainability strategy and their existing one in specific tasks. Actors must ad dress these tensions by (1) trading off demands of both strategies in the choice of product fea tures, (2) prioritizing sustainability values over existing values, (3) combining demands of both strategies within their overall strategic goals and (4) continuously adapting to dynamic changes in their environment to effectively implement their sustainability strategy alongside their exist ing strategy
Autores principais:Junkermann, Theresa
Assunto:Sustainability Strategic implementation Tensions Tensions management Sports equipment Tennis Sustentabilidade Implementação estratégica Tensões Gestão de tensões Equipamento desportivo Ténis
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Católica Portuguesa
Idioma:inglês
Origem:Veritati - Repositório Institucional da Universidade Católica Portuguesa

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