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Changing market environment in private banking : a quantitative study of the DACH Private Banking market investigating customer behaviour with a focus on personality traits

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Resumo:The Private Banking segment faces several dynamics in the market environment, pressuring its profitability and threatening its long­term existence. Based on an extensive literature review and quantitative data collection, this thesis aims at clarifying incumbent banks’ action fields and their challenges to counteract. Survey results about customers’ behaviour, needs and expectations in Private Banking identify broad consent in digital infrastructure endorsement, cost awareness and little significance of human advisors. However, varying opinions are found on unrelated banking approaches. Propensities in this context are statistically significantly influenced by (a) Age, (b) Time spent with financial concerns and (c) Personality Traits. The author concludes the need for digital upgrades. Additionally, Private Banking institutions should consider a differentiated customer approach for new controversial business forms to retain and acquire classic Private Banking customers as well as attract potential future targ et groups.
Autores principais:Grüterich, Maria Elisabeth
Assunto:Private banking Banking transformation Future of banking Innovation Digitisation New technologies FinTech BigTech HENRY Personality traits Transformação bancária Futuro da banca Inovação Digitalização Novas tecnologias Traços de personalidade
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Católica Portuguesa
Idioma:inglês
Origem:Veritati - Repositório Institucional da Universidade Católica Portuguesa

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