Publicação
Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment
| Resumo: | The retail sector has encountered substantial challenges in adapting to the swift pace of technological advancement and shifting consumer behavior. In recent years, the establishment of companies in the q-commerce sector has been on the rise, accelerated further by the COVID 19 pandemic. By offering ultra-fast delivery services for daily necessities and groceries, q commerce has transformed the way people shop. However, q-commerce platforms that cater to consumer durables remain a niche market in Germany, despite clothing and electronics accounting for almost half of online sales (bevh, 2022; Strategy&, 2022). Under the claim “let everything you love arive” (Arive, 2023), the start-up Arive focuses on the ultra-fast delivery of mainly consumer durables. This research aims to determine the characteristics of Arive's user profile, investigate the factors driving the adoption of q commerce for consumer durables and assess the importance of sustainability among potential customers in Germany. A dual-method approach was employed, with semi-structured interviews gathering qualitative data and an online survey collecting quantitative data from 922 participants. The results indicate that the typical Arive user is male, aged 25-34, residing in urban areas and employed full-time. The most significant drivers for the adoption were found to be perceived usefulness, the search for inspiration, time-saving and a curated assortment of products. The recommendations based on the findings of this study can assist q-commerce businesses in enhancing their product portfolio, customer acquisition and conducting more customized marketing initiatives. |
|---|---|
| Autores principais: | Krainik, Patricia |
| Assunto: | Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| _version_ | 1866895587000975360 |
|---|---|
| author | Krainik, Patricia |
| author_facet | Krainik, Patricia |
| author_role | author |
| contributor_name_str_mv | Rita, Miguel Fontes Veritati |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Krainik, Patricia\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Rita, Miguel Fontes Veritati |
| datacite.creators.creator.creatorName.fl_str_mv | Krainik, Patricia |
| datacite.date.Accepted.fl_str_mv | 2023-07-03T00:00:00Z |
| datacite.date.available.fl_str_mv | 2023-09-18T08:18:57Z |
| datacite.date.embargoed.fl_str_mv | 2023-09-18T08:18:57Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| datacite.titles.title.fl_str_mv | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| dc.contributor.none.fl_str_mv | Rita, Miguel Fontes Veritati |
| dc.creator.none.fl_str_mv | Krainik, Patricia |
| dc.date.Accepted.fl_str_mv | 2023-07-03T00:00:00Z |
| dc.date.available.fl_str_mv | 2023-09-18T08:18:57Z |
| dc.date.embargoed.fl_str_mv | 2023-09-18T08:18:57Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.14/42419 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| dc.title.fl_str_mv | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The retail sector has encountered substantial challenges in adapting to the swift pace of technological advancement and shifting consumer behavior. In recent years, the establishment of companies in the q-commerce sector has been on the rise, accelerated further by the COVID 19 pandemic. By offering ultra-fast delivery services for daily necessities and groceries, q commerce has transformed the way people shop. However, q-commerce platforms that cater to consumer durables remain a niche market in Germany, despite clothing and electronics accounting for almost half of online sales (bevh, 2022; Strategy&, 2022). Under the claim “let everything you love arive” (Arive, 2023), the start-up Arive focuses on the ultra-fast delivery of mainly consumer durables. This research aims to determine the characteristics of Arive's user profile, investigate the factors driving the adoption of q commerce for consumer durables and assess the importance of sustainability among potential customers in Germany. A dual-method approach was employed, with semi-structured interviews gathering qualitative data and an online survey collecting quantitative data from 922 participants. The results indicate that the typical Arive user is male, aged 25-34, residing in urban areas and employed full-time. The most significant drivers for the adoption were found to be perceived usefulness, the search for inspiration, time-saving and a curated assortment of products. The recommendations based on the findings of this study can assist q-commerce businesses in enhancing their product portfolio, customer acquisition and conducting more customized marketing initiatives. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://repositorio.ucp.pt/bitstreams/55f64d15-1f00-4c80-9156-eb3f3204227c/download |
| id | veritati_d6dd07f3c1410a15dfd94fa4eaaa56b9 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.14/42419 |
| instacron_str | ucp |
| institution | Universidade Católica Portuguesa |
| instname_str | Universidade Católica Portuguesa |
| language | eng |
| network_acronym_str | veritati |
| network_name_str | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| oai_identifier_str | oai:repositorio.ucp.pt:10400.14/42419 |
| organization_str_mv | urn:organizationAcronym:ucp |
| person_str_mv | Krainik, Patricia |
| publishDate | 2023 |
| reponame_str | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| repository_id_str | urn:repositoryAcronym:veritati |
| service_str_mv | urn:repositoryAcronym:veritati |
| spelling | engpt_PTThe retail sector has encountered substantial challenges in adapting to the swift pace of technological advancement and shifting consumer behavior. In recent years, the establishment of companies in the q-commerce sector has been on the rise, accelerated further by the COVID 19 pandemic. By offering ultra-fast delivery services for daily necessities and groceries, q commerce has transformed the way people shop. However, q-commerce platforms that cater to consumer durables remain a niche market in Germany, despite clothing and electronics accounting for almost half of online sales (bevh, 2022; Strategy&, 2022). Under the claim “let everything you love arive” (Arive, 2023), the start-up Arive focuses on the ultra-fast delivery of mainly consumer durables. This research aims to determine the characteristics of Arive's user profile, investigate the factors driving the adoption of q commerce for consumer durables and assess the importance of sustainability among potential customers in Germany. A dual-method approach was employed, with semi-structured interviews gathering qualitative data and an online survey collecting quantitative data from 922 participants. The results indicate that the typical Arive user is male, aged 25-34, residing in urban areas and employed full-time. The most significant drivers for the adoption were found to be perceived usefulness, the search for inspiration, time-saving and a curated assortment of products. The recommendations based on the findings of this study can assist q-commerce businesses in enhancing their product portfolio, customer acquisition and conducting more customized marketing initiatives.application/pdfpt_PTHas the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segmentKrainik, PatriciaRita, Miguel FontesHostingInstitutionOrganizationalVeritatie-mailmailto:repositorio@ucp.ptrepositorio@ucp.ptURNurn:tid:2033289572023-09-18T08:18:57Z2023-07-032023-062023-07-03T00:00:00ZHandlehttp://hdl.handle.net/10400.14/42419http://purl.org/coar/access_right/c_abf2open accessQuick commerceq-commerceUltra-fast deliveryOn-demandConsumer durablesRetailComércio rápidoEntrega ultra-rápidaA pedidoBens duráveisVarejo3834754 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ucp.pt/bitstreams/55f64d15-1f00-4c80-9156-eb3f3204227c/download |
| spellingShingle | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment Krainik, Patricia Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| status | SINGLETON |
| subject.fl_str_mv | Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| title | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| title_full | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| title_fullStr | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| title_full_unstemmed | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| title_short | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| title_sort | Has the future of retail arive(d)? An empirical analysis of drivers for the adoption of q-commerce in the consumers durables segment |
| topic | Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| topic_facet | Quick commerce q-commerce Ultra-fast delivery On-demand Consumer durables Retail Comércio rápido Entrega ultra-rápida A pedido Bens duráveis Varejo |
| url | http://hdl.handle.net/10400.14/42419 |
| visible | 1 |