Publicação
Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce
| Resumo: | The development of m-commerce changed the online trade market, and if used properly, they can provide competitive advantage to the enterprises. The way companies offer their products or services directly affects their market performance and can result in financial success or failure, therefore rigorous research and analysis of determinants of consumer behavior are considered a necessity. This dissertation aimed to study the main determinants of consumer behavior in adopting m-commerce in retail companies in Albania. This study presents significant insights that are useful to researchers for future studies; m-commerce consumers to increase awareness; retailers and enterprises to understand and gain insights regarding main determinants of consumers’ behavior and how to adopt their m-commerce strategy accordingly. Based on the most relevant technology acceptance theories worldwide that aim to study consumer behavior in adopting a certain innovative technology, this dissertation based its set of hypothesis to TAM (technology acceptance model) with extended variables by Chong, precisely based on 6 variables: perceived usefulness, perceived ease of use (TAM), cost, trust, enjoyment, network influence (Chong). As primary data, cross-sectional survey with structured questionnaire has been conducted, with a sample size of 200 participants, distributed in Tirana and Durres. The most significant variables that seem to impact and enhance mobile shopping consumer behavior in retail companies in Albania are “cost”, “trust” and “network influence”, while the least important variable resulted to be “enjoyment” while “perceived usefulness” did not resulted to be a determinant factor to impact mobile buying behavior. |
|---|---|
| Autores principais: | Caushaj, Jori |
| Assunto: | M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Católica Portuguesa |
| Idioma: | inglês |
| Origem: | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| _version_ | 1866895993054691328 |
|---|---|
| author | Caushaj, Jori |
| author_facet | Caushaj, Jori |
| author_role | author |
| contributor_name_str_mv | Pinho, André de Almeida Veritati |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Caushaj, Jori\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Pinho, André de Almeida Veritati |
| datacite.creators.creator.creatorName.fl_str_mv | Caushaj, Jori |
| datacite.date.Accepted.fl_str_mv | 2021-01-27T00:00:00Z |
| datacite.date.available.fl_str_mv | 2021-09-08T09:07:44Z |
| datacite.date.embargoed.fl_str_mv | 2021-09-08T09:07:44Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| datacite.titles.title.fl_str_mv | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| dc.contributor.none.fl_str_mv | Pinho, André de Almeida Veritati |
| dc.creator.none.fl_str_mv | Caushaj, Jori |
| dc.date.Accepted.fl_str_mv | 2021-01-27T00:00:00Z |
| dc.date.available.fl_str_mv | 2021-09-08T09:07:44Z |
| dc.date.embargoed.fl_str_mv | 2021-09-08T09:07:44Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10400.14/34671 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| dc.title.fl_str_mv | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The development of m-commerce changed the online trade market, and if used properly, they can provide competitive advantage to the enterprises. The way companies offer their products or services directly affects their market performance and can result in financial success or failure, therefore rigorous research and analysis of determinants of consumer behavior are considered a necessity. This dissertation aimed to study the main determinants of consumer behavior in adopting m-commerce in retail companies in Albania. This study presents significant insights that are useful to researchers for future studies; m-commerce consumers to increase awareness; retailers and enterprises to understand and gain insights regarding main determinants of consumers’ behavior and how to adopt their m-commerce strategy accordingly. Based on the most relevant technology acceptance theories worldwide that aim to study consumer behavior in adopting a certain innovative technology, this dissertation based its set of hypothesis to TAM (technology acceptance model) with extended variables by Chong, precisely based on 6 variables: perceived usefulness, perceived ease of use (TAM), cost, trust, enjoyment, network influence (Chong). As primary data, cross-sectional survey with structured questionnaire has been conducted, with a sample size of 200 participants, distributed in Tirana and Durres. The most significant variables that seem to impact and enhance mobile shopping consumer behavior in retail companies in Albania are “cost”, “trust” and “network influence”, while the least important variable resulted to be “enjoyment” while “perceived usefulness” did not resulted to be a determinant factor to impact mobile buying behavior. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://repositorio.ucp.pt/bitstreams/2c986ca8-519a-4828-bc59-41a6c0b73eea/download |
| id | veritati_e00a0d7c60fc0e1711923aa0d50257ba |
| identifier.url.fl_str_mv | http://hdl.handle.net/10400.14/34671 |
| instacron_str | ucp |
| institution | Universidade Católica Portuguesa |
| instname_str | Universidade Católica Portuguesa |
| language | eng |
| network_acronym_str | veritati |
| network_name_str | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| oai_identifier_str | oai:repositorio.ucp.pt:10400.14/34671 |
| organization_str_mv | urn:organizationAcronym:ucp |
| person_str_mv | Caushaj, Jori |
| publishDate | 2021 |
| reponame_str | Veritati - Repositório Institucional da Universidade Católica Portuguesa |
| repository_id_str | urn:repositoryAcronym:veritati |
| service_str_mv | urn:repositoryAcronym:veritati |
| spelling | engpt_PTThe development of m-commerce changed the online trade market, and if used properly, they can provide competitive advantage to the enterprises. The way companies offer their products or services directly affects their market performance and can result in financial success or failure, therefore rigorous research and analysis of determinants of consumer behavior are considered a necessity. This dissertation aimed to study the main determinants of consumer behavior in adopting m-commerce in retail companies in Albania. This study presents significant insights that are useful to researchers for future studies; m-commerce consumers to increase awareness; retailers and enterprises to understand and gain insights regarding main determinants of consumers’ behavior and how to adopt their m-commerce strategy accordingly. Based on the most relevant technology acceptance theories worldwide that aim to study consumer behavior in adopting a certain innovative technology, this dissertation based its set of hypothesis to TAM (technology acceptance model) with extended variables by Chong, precisely based on 6 variables: perceived usefulness, perceived ease of use (TAM), cost, trust, enjoyment, network influence (Chong). As primary data, cross-sectional survey with structured questionnaire has been conducted, with a sample size of 200 participants, distributed in Tirana and Durres. The most significant variables that seem to impact and enhance mobile shopping consumer behavior in retail companies in Albania are “cost”, “trust” and “network influence”, while the least important variable resulted to be “enjoyment” while “perceived usefulness” did not resulted to be a determinant factor to impact mobile buying behavior.application/pdfpt_PTApplication of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerceCaushaj, JoriPinho, André de AlmeidaHostingInstitutionOrganizationalVeritatie-mailmailto:repositorio@ucp.ptrepositorio@ucp.ptURNurn:tid:2026740102021-09-08T09:07:44Z2021-01-2720202021-01-27T00:00:00ZHandlehttp://hdl.handle.net/10400.14/34671http://purl.org/coar/access_right/c_abf2open accessM-commerceRetailAlbaniaTAM theoryVariablesConsumerBehaviorVarejoTeoria TAMVariáveisConsumidorComportamento1649992 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://repositorio.ucp.pt/bitstreams/2c986ca8-519a-4828-bc59-41a6c0b73eea/download |
| spellingShingle | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce Caushaj, Jori M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| status | SINGLETON |
| subject.fl_str_mv | M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| title | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| title_full | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| title_fullStr | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| title_full_unstemmed | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| title_short | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| title_sort | Application of m-commerce in retail companies In Albania : a study of consumer behavior determinants in adopting m-commerce |
| topic | M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| topic_facet | M-commerce Retail Albania TAM theory Variables Consumer Behavior Varejo Teoria TAM Variáveis Consumidor Comportamento |
| url | http://hdl.handle.net/10400.14/34671 |
| visible | 1 |