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Tap Air Portugal : dynamic capabilities in the summer of 2022

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Resumo:This dissertation focuses on the analysis of the major passenger carrier in Portugal, TAP Air Portugal, throughout the Summer of 2022. It is carried out in the form of a case study and a relation with relevant theoretical frameworks is established to better understand what went wrong for the airline in the course of the targeted period. After the Covid-19 crisis, the world was at a halt and the aviation industry was no exception. In such a demanding and fast-paced industry, high analytical and adaptability skills are a must have capability for any firm to succeed, especially for airlines. Dynamic capability is the name of the game and it is the focus of this thesis, to understand what failed during this period and what is the core of the problem when it comes to the poor sense of adaptability the airline showed in 2022. The conclusions taken from this dissertation are to help understand what TAP Air Portugal did wrong and what could have been done better to avoid such difficulties in a forecasted challenging period. These findings are to be used by students pursuing courses in management and strategy, to better understand how to adapt and manage resources in fast-changing industries like aviation.
Autores principais:Cardoso, Martim
Assunto:Aviation Dynamic capabilities Strategy Airline Adaptability Environment Competitors Stakeholders Resources Aviação Capacidades dinâmicas Estratégia Companhia aérea Adaptabilidade Ambiente Competidores Recursos
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Católica Portuguesa
Idioma:inglês
Origem:Veritati - Repositório Institucional da Universidade Católica Portuguesa

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