Marketing, Entrepreneurship and Innovation in the Digital Era

• Autor(es): Lamas, Marco ; Marques, Carlos ; Rodrigues, Ana ; Fernández, Loreto ; Remondes, Jorge
• Data: 2020
• Origem: International Journal of Marketing, Communication and New Media
• Tipo de Documento: Artigo científico
• Idioma: Inglês

Descrição

Entrepreneurship and innovation, in particular its contribution to economic and social development, is the main reason of the increasing research in recent years at international level, namely the relevance of business models, human capital, entrepreneurship ecosystem, creativity and business ideas. However, much remains to be done, as research in any of these areas is relatively recent. This is the challenge that serves as the starting point, going further, focusing on the work to be done on the relationship between the mentioned subthemes, relating them, crossing them and knowing their real impact on growth, sustainability and business success.