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The paradox of Theseus' boat: Identity and difference in graphic project for books

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Detalhes bibliográficos
Resumo:It is supposed that visual identity is important in the development of a graphic design project for printed books, especially in the case of  due to the need, in each edition, for recognition of belonging to a group and also for the necessary differentiation from the previous edition.  Non-interventionist methodologies and exploratory case study were adopted in this study. The case study consisted of an ative research component, with the development of a graphic design project of volumes. This article presents the process that led to the creation of the graphic design project of the books resulting from José Quaresma's research project in painting A Pintura Contemporânea no Barco de Teseu (Contemporary Painting in the Ship of Theseus), using as research method the descriptive single case study.
Autores principais:Lopes de Castro, Isabel
Assunto:Editorial design, Visual identity, Graphic design project for printed books, Volumes Design editorial, Identidade visual, Projeto gráfico de livros impressos, Volumes Diseño editorial, Identidad visual, Proyecto de diseño gráfico para libros impresos, Volúmenes
Ano:2023
País:Portugal
Tipo de documento:artigo
Tipo de acesso:unknown
Instituição associada:Instituto Politécnico de Castelo Branco
Idioma:inglês
Origem:Convergências - Revista de Investigação e Ensino das Artes
Descrição
Resumo:It is supposed that visual identity is important in the development of a graphic design project for printed books, especially in the case of  due to the need, in each edition, for recognition of belonging to a group and also for the necessary differentiation from the previous edition.  Non-interventionist methodologies and exploratory case study were adopted in this study. The case study consisted of an ative research component, with the development of a graphic design project of volumes. This article presents the process that led to the creation of the graphic design project of the books resulting from José Quaresma's research project in painting A Pintura Contemporânea no Barco de Teseu (Contemporary Painting in the Ship of Theseus), using as research method the descriptive single case study.