Publicação
Virtual And Augmented Reality in Contemporary Art Performances
| Resumo: | The integration of virtual reality (VR) and augmented reality (AR) technologies into the field of fine arts opens up new opportunities for transforming the artistic space, enriching the viewers’ aesthetic experience, as well as activating cognitive and perceptual processes. The relevance of the study is determined by the rapid development and implementation of AR/VR technologies in artistic practices, which requires an academic understanding of their aesthetic, cognitive, and cultural consequences. The combination of digital media, 3D modelling, and interactive sensory scenarios contributes to the creation of dynamic artistic performances in which figurative thinking, aesthetic image, and stylistics acquire virtual multidimensionality. The aim of the research is to analyse the ways in which VR/AR technologies are used in artistic practices of contemporary art with a focus on the new forms of interaction between the author, image, and recipient. The research employed the following methods: qualitative analysis of digital installations and stage practices with elements of virtual space, a comparison of the perceptual reactions of the audience, and the study of 3D modelling as a tool for creating an artistic environment. The results indicate the growing role of digitalization and artificial intelligence (AI) in the evolution of the visual code of contemporary art, the expansion of the stylistic and cognitive boundaries of perception, and the rethinking of aesthetic mechanisms in the context of interactivity and simulative reality. In 9 out of 12 analysed performances, the use of AR/VR contributed to an increase in the Perceptual Impact Index (IPZ) above 0.75, while this indicator did not exceed 0.53 in traditional performances. At the same time, the highest level of cognitive engagement of viewers was recorded in VR scenes with adaptive AI content (an average of 4.6 points out of 5). This confirms the expansion of stylistic and cognitive boundaries of perception and the rethinking of aesthetic mechanisms in the context of interactivity and simulated reality. The academic novelty is identified patterns of shifting the emphasis from the art object to the artistic interaction process, where VR/AR and 3D modelling are leading mediators of visual transformation. Prospects for further research may be studying the impact of digital performances on the viewers’ emotional and perceptual experience and the role of AI algorithms in the artistic generation of visual content. |
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| Autores principais: | Assembek, Saniya |
| Outros Autores: | Diachuk, Valentyna; Kunderevych, Olena; Yermolaieva, Yuliia; Sharypin, Andrey |
| Assunto: | fine arts virtual reality augmented reality 3D modelling artificial intelligence digitalization bellas artes Realidad Virtual realidad aumentada modelado 3D inteligencia artificial Digitalización belas-artes realidade virtual realidade aumentada modelagem 3D Inteligência Artificial (IA) digitalização |
| Ano: | 2026 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | unknown |
| Instituição associada: | Instituto Politécnico de Castelo Branco |
| Idioma: | inglês |
| Origem: | Convergências - Revista de Investigação e Ensino das Artes |
| Resumo: | The integration of virtual reality (VR) and augmented reality (AR) technologies into the field of fine arts opens up new opportunities for transforming the artistic space, enriching the viewers’ aesthetic experience, as well as activating cognitive and perceptual processes. The relevance of the study is determined by the rapid development and implementation of AR/VR technologies in artistic practices, which requires an academic understanding of their aesthetic, cognitive, and cultural consequences. The combination of digital media, 3D modelling, and interactive sensory scenarios contributes to the creation of dynamic artistic performances in which figurative thinking, aesthetic image, and stylistics acquire virtual multidimensionality. The aim of the research is to analyse the ways in which VR/AR technologies are used in artistic practices of contemporary art with a focus on the new forms of interaction between the author, image, and recipient. The research employed the following methods: qualitative analysis of digital installations and stage practices with elements of virtual space, a comparison of the perceptual reactions of the audience, and the study of 3D modelling as a tool for creating an artistic environment. The results indicate the growing role of digitalization and artificial intelligence (AI) in the evolution of the visual code of contemporary art, the expansion of the stylistic and cognitive boundaries of perception, and the rethinking of aesthetic mechanisms in the context of interactivity and simulative reality. In 9 out of 12 analysed performances, the use of AR/VR contributed to an increase in the Perceptual Impact Index (IPZ) above 0.75, while this indicator did not exceed 0.53 in traditional performances. At the same time, the highest level of cognitive engagement of viewers was recorded in VR scenes with adaptive AI content (an average of 4.6 points out of 5). This confirms the expansion of stylistic and cognitive boundaries of perception and the rethinking of aesthetic mechanisms in the context of interactivity and simulated reality. The academic novelty is identified patterns of shifting the emphasis from the art object to the artistic interaction process, where VR/AR and 3D modelling are leading mediators of visual transformation. Prospects for further research may be studying the impact of digital performances on the viewers’ emotional and perceptual experience and the role of AI algorithms in the artistic generation of visual content. |
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