Publicação
Dip the Brits in Salt Salinas, Food and Portuguese Charm in and Around Aveiro
| Resumo: | This work presents a proposal for a business that would be located in Portugal, specifically in and around Aveiro and that is designed to attract British clientele. The segment is here defined, giving the reasons for choosing this business model, how the model is viewed in this planning stage, the specificities of the offers and how the segment to be targeted is seen statistically and sees their destination when it comes to options regarding tourism. |
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| Autores principais: | Kruma-Ferreira, Diana |
| Outros Autores: | Araújo , Goreti; Silva, Luísa |
| Assunto: | Aveiro Britânico Sal Turismo Aveiro British Business Salt Tourism |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Instituição associada: | Instituto Politécnico do Porto |
| Idioma: | português |
| Origem: | E- Revista de Estudos Interculturais |
| Resumo: | This work presents a proposal for a business that would be located in Portugal, specifically in and around Aveiro and that is designed to attract British clientele. The segment is here defined, giving the reasons for choosing this business model, how the model is viewed in this planning stage, the specificities of the offers and how the segment to be targeted is seen statistically and sees their destination when it comes to options regarding tourism. |
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