Publicação
BUSINESS PLAN for a Holistic Food Lab
| Resumo: | This business plan showcases how the idea of a venue that consists of a restaurant, a shop, and a kitchen can turn into a successful company. Considering several challenges and trends connected to our food systems, the concept of the Holistic Food Lab in Lisbon called Joyces aims at having a positive impact on the health of consumers and at the same time contribute to a fairer and more sustainable food environment. While the restaurant serves seasonally changing dishes from morning to evening, the two fully equipped kitchen blocks will host a variety of food events like workshops, dinner nights, or cooking classes. The integrated shop provides everything to make the change to healthier and more sustainable eating habits at home. To start the business an initial investment of 98.180 € is needed. According to the feasibility study a net present value of 65.759 € will be obtained in the seventh year. With an internal rate of return of 68,7% the payback period is 3 years and 8 months which makes Joyces an economical feasible project. |
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| Autores principais: | Hiergeist, Lisa Maria |
| Assunto: | Business plan Food lab Health Sustainability Lisbon Plano de negócios Saúde Sustentabilidade Lisboa |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Escola Superior de Hotelaria e Turismo do Estoril |
| Idioma: | inglês |
| Origem: | Escola Superior de Hotelaria e Turismo do Estoril |
| Resumo: | This business plan showcases how the idea of a venue that consists of a restaurant, a shop, and a kitchen can turn into a successful company. Considering several challenges and trends connected to our food systems, the concept of the Holistic Food Lab in Lisbon called Joyces aims at having a positive impact on the health of consumers and at the same time contribute to a fairer and more sustainable food environment. While the restaurant serves seasonally changing dishes from morning to evening, the two fully equipped kitchen blocks will host a variety of food events like workshops, dinner nights, or cooking classes. The integrated shop provides everything to make the change to healthier and more sustainable eating habits at home. To start the business an initial investment of 98.180 € is needed. According to the feasibility study a net present value of 65.759 € will be obtained in the seventh year. With an internal rate of return of 68,7% the payback period is 3 years and 8 months which makes Joyces an economical feasible project. |
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