Publicação
Unpacking my collection
| Resumo: | Due to their ephemeral and disposable nature, product packaging and labels have never been the subject of exhaustive and continued safeguarding work throughout the twentieth century and rarely have been the focus of dedicated attention. However, these apparently neutral artefacts of material culture serve economic and political interests by conveying visual messages of cultural, emotional and psychological nature. By being ubiquitous, they reflect historical processes of ideas with implications for the formation and normalisation of certain ideological discourses. Therefore, the study of the impact of commercial imagery on society should not be neglected. This text documents several projects developed from the author’s collection of product packaging and labels in which ways of transferring it into the public domain were tested, offering a possible contribution to the question «What are the existing private collections of graphic design in Portugal and what is their possible public contribution to the history of Portuguese design1?» |
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| Autores principais: | Coelho, Nuno Miguel Cabral Carreira |
| Assunto: | graphic design history material culture packaging and labelling private collection research-production |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | capítulo de livro |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade de Coimbra |
| Idioma: | inglês |
| Origem: | Estudo Geral - Universidade de Coimbra |
| Resumo: | Due to their ephemeral and disposable nature, product packaging and labels have never been the subject of exhaustive and continued safeguarding work throughout the twentieth century and rarely have been the focus of dedicated attention. However, these apparently neutral artefacts of material culture serve economic and political interests by conveying visual messages of cultural, emotional and psychological nature. By being ubiquitous, they reflect historical processes of ideas with implications for the formation and normalisation of certain ideological discourses. Therefore, the study of the impact of commercial imagery on society should not be neglected. This text documents several projects developed from the author’s collection of product packaging and labels in which ways of transferring it into the public domain were tested, offering a possible contribution to the question «What are the existing private collections of graphic design in Portugal and what is their possible public contribution to the history of Portuguese design1?» |
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