Publicação
Digital marketing plan for ASSETFLOOW STARTUP
| Resumo: | The main aim of this project is to draw up a proposal for a digital marketing plan for a B2B market for AssetFloow, a company operating in the retail sector. The need for this digital marketing plan arises from the absence of an active digital marketing strategy which is a critical gap recognising the role of digital presence in contemporary organisational success. This study emphasizes the necessity for AssetFloow to leverage digital tools. The business and software industry are witnessing a growing trend towards digitalization, and companies like AssetFloow need to strategically adopt digital tools to differentiate themselves from competitors. In order to develop a comprehensive digital marketing plan, it was essential to collect data. This entailed conducting three semi-structured interviews as the primary data source with two potential clients of AssetFloow and one with a marketing specialist, and as a secondary data source, conducting online research. After collecting and analysing this information, it was possible to understand the importance of a digital marketing plan and which communication channels are most efficient to B2B audience. Subsequently, the digital marketing plan was planned, starting with an analysis of the current situation, defining objectives, strategy, and the plan's areas of focus, and ending with the definition of tactics to be applied in each area, along with action scheduling, and methods of evaluation and control. Through the implementation of this plan, the aim is to increase AssetFloow brand awareness and establish the company as a specialist in the area. |
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| Autores principais: | Filipe, Joana Soares de La Cerda |
| Assunto: | Internship report Digital marketing Digital marketing plan Social Media B2B Startup |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Português de Administração de Marketing |
| Idioma: | inglês |
| Origem: | Instituto Português de Administração de Marketing |
| Resumo: | The main aim of this project is to draw up a proposal for a digital marketing plan for a B2B market for AssetFloow, a company operating in the retail sector. The need for this digital marketing plan arises from the absence of an active digital marketing strategy which is a critical gap recognising the role of digital presence in contemporary organisational success. This study emphasizes the necessity for AssetFloow to leverage digital tools. The business and software industry are witnessing a growing trend towards digitalization, and companies like AssetFloow need to strategically adopt digital tools to differentiate themselves from competitors. In order to develop a comprehensive digital marketing plan, it was essential to collect data. This entailed conducting three semi-structured interviews as the primary data source with two potential clients of AssetFloow and one with a marketing specialist, and as a secondary data source, conducting online research. After collecting and analysing this information, it was possible to understand the importance of a digital marketing plan and which communication channels are most efficient to B2B audience. Subsequently, the digital marketing plan was planned, starting with an analysis of the current situation, defining objectives, strategy, and the plan's areas of focus, and ending with the definition of tactics to be applied in each area, along with action scheduling, and methods of evaluation and control. Through the implementation of this plan, the aim is to increase AssetFloow brand awareness and establish the company as a specialist in the area. |
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