Publicação
Business plan for marketing company for small and medium entreprises
| Resumo: | This thesis illustrates the process of establishing Ad'art business approach, a marketing agency whose main focus is digital marketing services ranging from content generation to social media management to website creation that relies mainly on artificial intelligence tools to deliver them and provide an extra payment model that is partnership-based model. This work not only shows the marketing, financial, and business strategy, as well as the market study, but it also includes a case study of a journey with a client who partnered with Ad'art. The document begins with the innovation framework in order to comprehend the company's core innovative component. Then, using a survey, we conducted a market study to determine to what extent small and medium-sized businesses face strategic and financial marketing challenges. Furthermore, we developed a detailed marketing plan that demonstrates the overall strategy, the promotion and publicity implementation plan, and explains the pricing strategy choice. Following that, we presented the financial strategy, which included the costs and estimated turnover in simple tables as well as a professional Excel sheet provided by the IAPNG. We continued with a business plan that included all of the above elements as well as a deeper look into the market using several practices such as PESTEL, SWOT analysis, the process and benchmarking. Finally, we finished with a showcase report to illustrate all of the work Ad'art did for Portisia, the first client, with examples. All of the reports were reviewed by experts in the field, and after consulting with a lawyer, the activity was officially created on May 2, 2023, under activity numbers 1333 for publicity and 1319 for commission. |
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| Autores principais: | Hosni, Oumayma |
| Assunto: | Digital marketing Business plan Marketing strategy Financial plan Innovation |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | This thesis illustrates the process of establishing Ad'art business approach, a marketing agency whose main focus is digital marketing services ranging from content generation to social media management to website creation that relies mainly on artificial intelligence tools to deliver them and provide an extra payment model that is partnership-based model. This work not only shows the marketing, financial, and business strategy, as well as the market study, but it also includes a case study of a journey with a client who partnered with Ad'art. The document begins with the innovation framework in order to comprehend the company's core innovative component. Then, using a survey, we conducted a market study to determine to what extent small and medium-sized businesses face strategic and financial marketing challenges. Furthermore, we developed a detailed marketing plan that demonstrates the overall strategy, the promotion and publicity implementation plan, and explains the pricing strategy choice. Following that, we presented the financial strategy, which included the costs and estimated turnover in simple tables as well as a professional Excel sheet provided by the IAPNG. We continued with a business plan that included all of the above elements as well as a deeper look into the market using several practices such as PESTEL, SWOT analysis, the process and benchmarking. Finally, we finished with a showcase report to illustrate all of the work Ad'art did for Portisia, the first client, with examples. All of the reports were reviewed by experts in the field, and after consulting with a lawyer, the activity was officially created on May 2, 2023, under activity numbers 1333 for publicity and 1319 for commission. |
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