Publicação
The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities
| Resumo: | This study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within each municipality. The alignment between public and private entities within each municipality is also examined as a potential factor that could impact the effectiveness of digital communication strategies. |
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| Autores principais: | Correia, Ricardo |
| Outros Autores: | Cunha, Manuela; Carvalho, Aida; Sousa, Bruno |
| Assunto: | Tourism Marketing Digital communication |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso restrito |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | This study aims to assess the online presence of three Portuguese low-density territories and analyze the communication strategies employed by public and private entities within each municipality. The alignment between public and private entities within each municipality is also examined as a potential factor that could impact the effectiveness of digital communication strategies. |
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