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Assessing group performance with Malmquist indices: the evaluation of the brand effect in retailing

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Detalhes bibliográficos
Resumo:This study explores the differences in performance between two groups of grocery stores with different brands. The paper develops a Malmquist-type index to distinguish internal inefficiencies from those associated with the group (or brand) characteristics. A fundamental characteristic of the new index is to compare in a static setting.
Autores principais:Camanho, Ana
Outros Autores:Vaz, Clara B.
Assunto:Data envelopment Analysis Malmquist index
Ano:2005
País:Portugal
Tipo de documento:documento de conferência
Tipo de acesso:acesso aberto
Instituição associada:Instituto Politécnico de Bragança
Idioma:inglês
Origem:Biblioteca Digital do IPB
Descrição
Resumo:This study explores the differences in performance between two groups of grocery stores with different brands. The paper develops a Malmquist-type index to distinguish internal inefficiencies from those associated with the group (or brand) characteristics. A fundamental characteristic of the new index is to compare in a static setting.