Publicação
The influence of entertainment on the average stay: hotel establishments in Terras De Trás-Os-Montes
| Resumo: | The main objective of the present study is to analyze the contribution of entertainment to the average stay in hotel establishments in Terras de Trás-os-Montes (Portugal). In view of the purpose of the study, four specific objectives were considered: i) To identify the type of entertainment activities complementary to the hotel offer; ii) To identify the existence of partnerships with tourist entertainment agents; iii) To identify the activities practiced by guests; iv) To analyze the perception of hotel managers regarding the influence of entertainment on the average stay. Thus, a qualitative methodology was applied supported by semi-structured interviews with the hotel managers in the region under study, between March and May, 2019. Of the 33 hotel establishments in the region, only 13 participated in the study. The information from the interviews was treated individually, using content analysis. It was concluded that only 23% of hotel establishments offer entertainment activities to guests, namely, walking routes, boat trips, guided tours and jeep tours. About 39% have partnerships with local tourist entertainment companies. The activities practiced by guests are mostly coincident with the activities offered by hotel establishments, namely, hiking, boat trips, jeep tours and guided tours. The managers of the hotels unanimously agree that entertainment contributes to the increase of the average stay. This study intends to alert other hotel managers in the region towards the influence of offering entertainment on increasing the average stay of tourists, and the importance of creating partnerships with local tourist entertainment companies. |
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| Autores principais: | Esteves, Elsa Tavares |
| Outros Autores: | Cabeceiro, Daniela Maria Venceslau |
| Assunto: | Entertainment Average stay Hotel establishments Terras de Trás-os-Montes |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | The main objective of the present study is to analyze the contribution of entertainment to the average stay in hotel establishments in Terras de Trás-os-Montes (Portugal). In view of the purpose of the study, four specific objectives were considered: i) To identify the type of entertainment activities complementary to the hotel offer; ii) To identify the existence of partnerships with tourist entertainment agents; iii) To identify the activities practiced by guests; iv) To analyze the perception of hotel managers regarding the influence of entertainment on the average stay. Thus, a qualitative methodology was applied supported by semi-structured interviews with the hotel managers in the region under study, between March and May, 2019. Of the 33 hotel establishments in the region, only 13 participated in the study. The information from the interviews was treated individually, using content analysis. It was concluded that only 23% of hotel establishments offer entertainment activities to guests, namely, walking routes, boat trips, guided tours and jeep tours. About 39% have partnerships with local tourist entertainment companies. The activities practiced by guests are mostly coincident with the activities offered by hotel establishments, namely, hiking, boat trips, jeep tours and guided tours. The managers of the hotels unanimously agree that entertainment contributes to the increase of the average stay. This study intends to alert other hotel managers in the region towards the influence of offering entertainment on increasing the average stay of tourists, and the importance of creating partnerships with local tourist entertainment companies. |
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