Publicação
Innovation in tourism: the role of artificial intelligence in personalizing the traveler experience
| Resumo: | Tourism is considered the sector that has benefited most from technological innovation. In the last decade, a good example of this innovation is Artificial Intelligence (AI), which has emerged as a fundamental tool, capable of significantly transforming visitors’ experience. From chatbots that offer 24/7 customer service to personalized recommendation systems that suggest destinations, activities to do, and places to visit, AI is redefining how tourists plan, book and experience their trips. AI is equally present before, during and after the trip. This paper aims to explore the impact of AI on personalizing the traveler experience, investigating current technologies, their benefits and challenges, and the results of their implementation in the tourism industry. These results are achieved not only by the state of the art, but also by carrying out a questionnaire to travelers, thus obtaining a concrete quantitative answer. In addition, limitations of the present study are mentioned, as well as future work proposed. |
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| Autores principais: | Lopes, Isabel Maria |
| Outros Autores: | Pereira, João Paulo |
| Assunto: | Innovation in tourism Tourism Artificial intelligence Traveler experience |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | Tourism is considered the sector that has benefited most from technological innovation. In the last decade, a good example of this innovation is Artificial Intelligence (AI), which has emerged as a fundamental tool, capable of significantly transforming visitors’ experience. From chatbots that offer 24/7 customer service to personalized recommendation systems that suggest destinations, activities to do, and places to visit, AI is redefining how tourists plan, book and experience their trips. AI is equally present before, during and after the trip. This paper aims to explore the impact of AI on personalizing the traveler experience, investigating current technologies, their benefits and challenges, and the results of their implementation in the tourism industry. These results are achieved not only by the state of the art, but also by carrying out a questionnaire to travelers, thus obtaining a concrete quantitative answer. In addition, limitations of the present study are mentioned, as well as future work proposed. |
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