Publicação
The experience, satisfaction, loyalty, and responsible behaviour of camping tourists: Insights from Croatia
| Resumo: | Purpose – The purpose of this study is to examine the influence of different dimensions of camping tourism experience (TE) (aesthetics, entertainment, education, and escapism) on tourist satisfaction (TS) and loyalty (LOY), and how these in turn affect site-specific environmentally responsible behaviour (SERB). Methodology – A review of recent literature related to TE, TS, LOY and SERB was conducted. Empirical research involved a convenience sample of 751 tourists in Croatian campsites. Data analysis utilized multivariate statistics with the IBM SPSS Statistic Version 29 software. Hypotheses were tested using model in Smart PLS (version 4). Findings – The empirical research revealed a significant relationship between TE dimensions (aesthetics and escapism) and both TS and LOY. There was a significant relationship between LOY and all SERB dimensions except responsible use of products and responsible behaviour on a campsite (RB). Furthermore, there was a significant relationship between TS and only one SERB dimension of responsible use of products. Contribution – The findings can help campsites managers develop strategies and design tourism products, services and experiences that will contribute to the TS and SERB of tourists in campsites and prevent further devastation of the environment in a tourist destination. |
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| Autores principais: | Cegur Radović, T. |
| Outros Autores: | Martins, Márcio Ribeiro; Birkić, D. |
| Assunto: | Tourism experience Tourist satisfaction Loyalty Environmentally responsible behaviour Camping tourism Croatia |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| Resumo: | Purpose – The purpose of this study is to examine the influence of different dimensions of camping tourism experience (TE) (aesthetics, entertainment, education, and escapism) on tourist satisfaction (TS) and loyalty (LOY), and how these in turn affect site-specific environmentally responsible behaviour (SERB). Methodology – A review of recent literature related to TE, TS, LOY and SERB was conducted. Empirical research involved a convenience sample of 751 tourists in Croatian campsites. Data analysis utilized multivariate statistics with the IBM SPSS Statistic Version 29 software. Hypotheses were tested using model in Smart PLS (version 4). Findings – The empirical research revealed a significant relationship between TE dimensions (aesthetics and escapism) and both TS and LOY. There was a significant relationship between LOY and all SERB dimensions except responsible use of products and responsible behaviour on a campsite (RB). Furthermore, there was a significant relationship between TS and only one SERB dimension of responsible use of products. Contribution – The findings can help campsites managers develop strategies and design tourism products, services and experiences that will contribute to the TS and SERB of tourists in campsites and prevent further devastation of the environment in a tourist destination. |
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