Detalhes bibliográficos
| Resumo: | The use of green marketing and nudge theory in the hospitality sector is an approach that aims to influence a person’s behavior by effectively steering them in a desired direction, in this case towards green consumption. It is therefore imperative that we ask ourselves how can we promote a ‘greener’ consumer behavior in the hospitality sector through nudging. Through a conceptual approach, one seeks to contribute to the debate and to raise new directions for re-search. A novel theoretical framework for green capabilities is also presented. Behavioral applications such as Nudge can help those making decisions in the hospitality sector to use Nudge when promoting green behavior in specific contexts. To the best of our knowledge, there has been little attempt to create a framework that explains the different dimensions that exist when intervening to implement green behaviors in the hospitality sector using Nudge strategies. |
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| Autores principais: | Martins, Marco |
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| Outros Autores: | Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luisa |
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| Assunto: | Green behavior Green capability Green marketing Hospitality sector Nudge |
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| Ano: | 2024 |
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| País: | Portugal |
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| Tipo de documento: | capítulo de livro |
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| Tipo de acesso: | acesso aberto |
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| Instituição associada: | Instituto Politécnico de Bragança |
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| Idioma: | inglês |
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| Origem: | Biblioteca Digital do IPB |
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